there are 3 types of games for me,
firstly the games that I pretty much always wanted to buy, for those I might look up the score, but won't read the text, as I don't want to be spoiled anything (I avoid trailers etc aswell)
secondly the games that looked quite interesting, but not enough to make me pick them up instantly, for those I read through several reviews/watch video reviews
and thirdly the games that never interested me - if there are big discussions on forums about these or stellar scores I might watch some video reviews , but that's only for a minority of those