I think it depends highly on marketing if this will be a good thing.

Nope.

PS4 with FIFA is still cheaper.

I think some Sony fans feel that advertisement doesn't work. Don't be so sure.
This will move some units. Maybe not millions but it will help some.

However kinect is way worth the extra $40.

To write off kinect 2.0 is being intellectually dishonest.

lol no. FIFA and the Playstation go hand in hand over here.

Why? Because for the longest time Playstation has sponsored the champions league.

Good try though. It will definitly rank up some sales, but dont expect the Xbox1 to make a dent in the Playstation domination in europe.

You don't think MS has figured this out.

Are you saying they will sponsor the champions league? If they did it would be a master move.

Market the shit out of it they will. This was the whole point.

They just started advertisements.  We are just months away and this is when you will see the machine turn on.

Why not, if I was MS, I would make a power move like this. Expecially if your going to have exclusive content from FIFA. They need to show all the fans why they should buy XBOX ONE. I'm sure they get this.

I don't see any ads currently in Germany and cologne is stuffed with PS4-ads...