Nintendo defends rapid release of new Mario games

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Mario games used to be big events. Six years separated Super Mario 64 and Super Mario Sunshine. Four years separated Gamecube's lone Mario game with New Super Mario Bros for Wii. And now, with the upcoming release of Super Mario 3D World, we're on track to have three Mario games in two years. Has Nintendo diluted the brand?

"We think we're putting out the right number of Mario games based on what fans are asking for, based on what our own developers' creative visions are," Nintendo of America senior director of corporate communications Charlie Scibetta said. "The key to that is as long as there's innovation is occurring within the gameplay, as long as there's new features, then marrying the characters and the IPs that people love is the right call from our standpoint."

So, what is the so-called innovation of Mario 3D World, I quizzed.

"If you look at something like Super Mario 3D World, the gameplay on that one that I find really cool is those transparent warp points. Usually you used to go into one and pop out the other, and that was the end of the gameplay experience. Now, there's a whole dynamic there where you can navigate in there, try to avoid enemies, try to get a better advantage. You could theoretically make a whole new game with those kind of gameplay dynamics," Scibetta argued.

Instead of making so many Mario games, wouldn't Nintendo be better served coming up with new IP? "If we didn't put Mario on it, then it would just seem like a new IP," Scibetta said. "Because there's those new gameplay dynamics like that, we think there's the innovation there that will keep people interested and keep the Mario brand fresh."

"You could call all the games that we're making here new IP in the sense that they're new gameplay experiences. They just happen to also have the IP that people associate with."


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You get one MK per console.
You get one Smash per console.
You get one 2D mario per console since DS.
You get one 3D mario per console since N64. (galaxy was an oddity)

They don't overdo it. Its just that two consoles released a year apart and both had all of these "Mario" games up front. Now we'll likely not see anything for 5 years.

I wouldn't accuse them of milking, but really? "innovation"? NSMB DS, Wii, U and 3D Land / World are basically the exact same games.

They don't need to defend nothing because people are keep on buying it. I have no problem buying and playing Mario games it the quality is always at top level.

basically what they are trying to say is "they fucking sell shitloads"

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I would make the same games as they did too if I was making that much money.

Anyways, I dont mind the games - its just some of the things they have made as decisions which irk me.

For an example I still believe that Super Mario 3D World should have online multiplayer as a option and they can easily take advantage of this especially when there's a paywall for both Sony and Microsoft.

If anything allow people to make custom rooms/chats/servers kinda like how people on Steam can make their own servers or host their own games using their own network.

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If the people who criticize Nintendo can't count to seven, then they should just shut up.

Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

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They need to stop making spin offs. No 2D games, and no 3D world games. Just make the main games again, and release 2 a generation. Problem solved.

It would get peoples panties in a shizzle, and it would draw more comparisons to GC/N64, but i would love to see a Super Mario Sunshine 2.

Soleron said:
I wouldn't accuse them of milking, but really? "innovation"? NSMB DS, Wii, U and 3D Land / World are basically the exact same games.

Nope. At most, you've got two distinct categories here.