So to anyone whose been paying close attention to the industru the past 6 months one thing has become abundantly clear. The death of the retail disc is close to reality. Both MS and Sony are ready and want it to happen but are keenly aware that the infrastructure doesnt allow it quite yet. That being said this is the last generation for disc based content.
1. Both Sony and MS are investing heavily in cloud based technology. Sony is pursuing the streaming option with Gaikai and MS is investing in cloud computing
2. DRM. Its coming to both consoles and a LOT of it. MS will do this through mandatory installs and online authentication while Sony will use their watermarked disc trademark. According to Giantbomb Activision, EA, and Ubisoft are demanding it on both consoles and neither MS nor Sony will tell them no. Those publishers are far too large to simply ignore.
3. The heavy emphasis on integrating online into every experience, including single player. Things like livecasting your games and DVR recording and sharing them with friends encourages the community to always be connected and to invest in the digital space.
4. Profit. MS and Sony arent blind. Theyve seen Steam and the IOS store and realize just how profitable cutting out disc manufacturing and retail would be.
So what do you think? Are you excited to go fully digital or dreading it.








