It's the same reason why calling a white person a cracker isn't as offensive as calling a black person a nigger. There is a systematic history of one group being held down... primarily by the other group.
That something is more offensive based on context is humerous to you?
Objectifying women is a call back to when they weren't treated like people. Which was a hell of alot more recent then you seem to think. (It hasn't even been 100 years.)
Objectifying men brings men back to... never. Men have always had at worst a majority of power socially. Such things only hurt when there is something to hurt... something to call back to.
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I find it humorous that we are so scared of the human body in the fact that every time that skin is seen (with less than full clothing on) we all go crazy over how it is objectifying and sexually demeaning. Why is that? Why can't we just have respect for our bodies and not freak out over something so natural? We in the USA have this huge phobia towards the human body, something not seen in many, if not most, other countries. But then we're backwards in the way we love violence, but that's a different thread.
Honestly, men are objectified as well. I've been objectified and felt pressured to look a certain way my entire life. And I've also been put under pressure for the way I look my entire life as well. I understand the difference - men are objectified in a powerful way and women are objectified in a softer, more sexualized manner. But both are objectified and both have pressure to look like the object portrayed in societies.
Let's take a step back from all this, though, and look at the picture in my OP. Those are not "scantily clad" women. They are women in standard party outfits/dresses. This whole issue gets blown out of proportion and sensualized in order to prove a point that didn't exist. Those girls were there to liven up the party and put everyone in a dancing mood, and from what I've seen they were not sex dolls nor merely there to be oogled at for their sexual organs. Like I said, I've seen underage school girls in much less clothing and no one freaks out over that. And why freak out anyways? Those women have jobs. They are not forced to do those jobs, they do them because they want to. Should their jobs (dancers) be something to look down upon? Sounds sexist to me.. let them do what they please and let us respect them for who they are as people rather than what their job is! =)