Mr Khan said: My understanding was that the retailers paid for the games first anyway, which is why i never quite understood why publishers cared about sold vs shipped from a short-term financial standpoint. Longterm, i know it's important, as more sold means the retailers will buy more present and future games for their stock, but short-term per-unit Wii U profitability should depend on what retailers have bought, no? My thoughts are that they're probably making a tiny per-unit profit if we factor software sales in. |
Might depend honestly... at least some of their product likely has returnability.
I've yet to run a stock room for a electronics store... but for example in a convience store, beer, chips and hostess products... anything you don't sell you get credit for towards your next order.
In college books it's the same way. You have 6 months to return the books for a full refund in terms of credit.
For example in this article guessing the price of a videogame they specficially mention the returning of games.
http://latimesblogs.latimes.com/entertainmentnewsbuzz/2010/02/
Finally, not all games sell, so the expense of returning unsold inventory eats up another $7.anatomy-of-a-60-dollar-video-game.html
So my guess would be you can return at least some of your ordered stock.