By using this site, you agree to our Privacy Policy and our Terms of Use. Close

Forums - Sony Discussion - How has Sony not fixed marketing yet?

Saw a 360 fifa ad, and I rarely watch tv. As I said in my last post it was all Sony now its MS. So only thing thats missing is nintendo and that seems bad.



Around the Network
S.T.A.G.E. said:
JayWood2010 said:
platformmaster918 said:
JayWood2010 said:
Vita gets a lot of adds in the United States. In fact sony has a lot of ads in general. They are just weird and they dont show gameplay.

that's kinda what I mean by fix marketing.  Make it better not necessarily more of it.  Also more evenly disperse it so people know each of your games exists.

Well it gets tiring when people say there is no advertisements for Sony games because that isn't true.  Not necessarily talking about you.  Their is adverts, they are just bad.

No. The problem is Sony has too many exclusives to advertise. Microsoft has a few games and plenty of money to advertise those games which is why they get so much love and attention.

It is possible Sony sits between Nintendo and Microsoft regarding exclusives.  Microsoft does some and pushes their flagships heavier.  They also do smaller releases to meet certain niches, but don't have the strongest need for their titles being the top ones on their console.  Nintendo has been all about first party, to the extent they felt a need to work on it.  And it seems Sony would be in the middle of the two regarding exclusives.  Today, exclusives are almost completely first party.



DirtyP2002 said:
S.T.A.G.E. said:
kowenicki said:
S.T.A.G.E. said:
kowenicki said:
sony have pushed the boat out on TV ads recently. far more than anyone else.


No they havent, just Uncharted 3 and the Vita. The problem is their budget is primarily used to make games and everything else comes second. With Microsoft its the opposite, marketing > games.


Yes there has.

You dont live where I live. I notice you only replied to my post and not everyone else saying the same as me.

I'm flattered.

Playstation products have seen unprecedented advertsising this holidays in the UK, seriously huge amounts.  Far more than Ninty and MS combined.  Seen a little bit of Ninty and virtually none from MS.

I doubt that. Im willing to bet Sonys marketing budget isnt a quarter of Microsofts. Microsofts budget to advertise Windows 8 alone is crazy.


Ohhhh the irony.

just did a quick google search:

Sony's yearly marketing budget: 5 billion USD (in 2009)
Microsofts yearly marketing budget: 1.6 billion (in 2012)

Microsofts budget is way smaller than Sonys.

 

Sources:

Financial Times
http://www.ft.com/cms/s/2/0315c95c-d3a9-11de-8caf-00144feabdc0.html#axzz2FLDTg3ci

"Sony is looking to concentrate its nearly $5bn annual advertising firepower on a smaller number of products to “reinvent its marketing”, senior executives at the company said."

Forbes
http://www.forbes.com/sites/ycharts/2012/08/02/who-spends-more-on-ads-apple-or-microsoft-another-lesson-in-quality-vs-quantity/

"Advertising in Redmond was $1.6 billion in fiscal 2012 (its year ends in June), $1.9 billion in 2011, and $1.6 billion in 2010. As a percentage of sales, advertising was 2.2%, 2.7%, 2.6%."

 

Waiting for your spin.

 

all that money



They should increase more game teasers like soul sacrifice and if they release other known titles like Monster Hunter, Devil May Cry, God Of War and Phantasy Star. They should announce it as soon as possible. right now they only have titles like Persona 4 which slightly hype the vita but Persona 4 is an old game on PS2. they should focus on new titles like Ragnarok Odyssey, Dokuro, Gravuty Rush and Uncharted for promotion purposes.