DirtyP2002 said:
just did a quick google search: Sony's yearly marketing budget: 5 billion USD (in 2009) Microsofts budget is way smaller than Sonys.
Sources: "Sony is looking to concentrate its nearly $5bn annual advertising firepower on a smaller number of products to “reinvent its marketing”, senior executives at the company said." "Advertising in Redmond was $1.6 billion in fiscal 2012 (its year ends in June), $1.9 billion in 2011, and $1.6 billion in 2010. As a percentage of sales, advertising was 2.2%, 2.7%, 2.6%."
Waiting for your spin. |
all that money