MessiaH said:
Aielyn said:
MessiaH said: What is wrong with that quote? It couldn't be any truer. It is actually a compliment. Every business wants a large niche to itself and Nintendo got it in spades! |
"Large Niche" is a contradiction in terms. The term "niche" has a meaning, and it's inconsistent with that use of the word "large".
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Actually, you are entirely wrong. A niche does not mean "of small proportion" to become an oxymoron with the word large. You can have a HUUUUGE niche if you want. You can have a niche that even reaches mass market potential. Enlightened? Now go use your new found definition to the word and find your niche in this world!
You're welcome.
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You are wrong, since I never said that it means "of small proportion". I said that the term does not permit the use of the term "large". There's a very major difference between the two.
"Niche" as a noun has three meanings. The first one refers to a shallow recess, and is the original meaning. The second one means "a comfortable or suitable position in life" - not applicable, here, as markets are never comfortable. The third one refers to specialisation - literally, specialised but profitable. Note that "specialised" implies small, because if it was "mass market", then it wouldn't be so specialised.
A niche, in terms of market, would refer to things like "the niche market for kangaroo meat" or (less likely, since it's probably not profitable) "the niche market for puzzle games based on soccer". It might refer to "the niche market for ultra-gory titles that use only black, white, and red". But the key to these are that they're all relatively small markets, very specialised. And before you bother to make the absurd claim, the fact is that "casual games" are not specialised in any sense, and it isn't even a well-defined concept - "casual game" is mostly code for "games in genres that I don't like, but that sell well". In other words, the exact opposite of a niche.
But hey, why bother actually learning the real meaning of the word, when you've already decided you know it?