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Codemasters CEO Rod Cousens speaks out about the Wii

Forums - Nintendo Discussion - Codemasters CEO Rod Cousens speaks out about the Wii

Guys, I absolutely agree. Let me emphasize that. One thing I always found extremely amusing is how someone can simultaneously make these two arguments:

1) The Wii is for casual gamers
2) Wii owners only buy Nintendo games

Correct me if I'm wrong, but wouldn't casual gamers be the exact market that would pay no attention to which publisher makes what game? I mean, hardcore gamers I might understand; we're the ones with extensive knowledge of all these games, which publishers and even individual developers have historically produced games we appreciate, and react to the market accordingly.

But casual gamers would be the exact market that would have no idea whose game they're buying, just that the cover looks good or that they heard good things about it from friends. The suggestion that there is some secret pact amongst all Wii owners to only buy Nintendo games is absurd.

But again, that isn't the point. It's totally ridiculous, but important people in the industry believe it anyway. And that means the Wii will see less support than it might otherwise. Which is bad for me.



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anyone remember back in the day when the snes and nes had the majority of third party support, and third party games sold well.
Apperntly codemaster's CEO doesn't
maybe he should think instead, hmm Heatseeker was an aweful game and there fore it didn't sell instead of it am nintendo's Fault
atleast Ubisoft and capcom seem to have put 2 and 2 to together



I HAVE A DOUBLE DRAGON CAB IN MY KITCHEN!!!!!!

NOW A PUNISHER CAB!!!!!!!!!!!!!

RolStoppable said:
Bodhesatva said:

I'm looking at the bigger picture here, Rol.

Again, I am absolutely not saying that Cousens is correct here. In fact, I think he's spectacularly wrong, and that these sorts of decisions will have profoundly negative financial consequences for his company.

 

But that's not the point here -- the point is, whether he's right or wrong, this almost certainly means less serious support for the Wii from Codemasters. And furthermore, it seems unlikely that Mr. Cousens is the only one who is thinking like this: I would bet other major figures in the industry are having similar thoughts, and this means at least some patches of the industry will be resisting movement towards the Wii.


That's kind of worrying, I mean it really seems like some 3rd parties would prefer to go out of business over giving the Wii serious support. As you can read in the article, this CEO fears that Nintendo could go sorta back to the old habits of the licensing they did in the NES/SNES days. 3rd parties generally don't want Nintendo to become dominant again for that reason I think.

Historically, Codemasters was among the first companies to pull away from Nintendo's restrictions and back Sega. For example, they released their Micro Machines games much earlier for the Megadrive and as slightly superior versions (the second game had a build in multitap in the cartridge).


Even though that's the only reason he directly hints at, I also strongly suspect that:

1) Codemasters has a good deal of financial investment in the PS3/360 platforms in terms of graphica/physics assets and any long term software projects that take years to develop
2) Codemasters have no clue how to appeal to young girls, women, or the elderly

Which would suggest that even if these companies didn't fear monopolistic tendencies like the one you're describing, it would still be an uncomfortable situation for them. Leaving the 360/PS3 quite probably means leaving behind a substantial amount of development funds. And why would they do this? Apparently, to attack a market they don't really understand and have never even attempted to cater to.

 

 



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Actually, I HAVE heard about them, but never cared for them. Carry on.




How is not supporting the platform that delivers the biggest success for them giving them integrity?

Unless they're signing a contract with Nintendo saying that they're only going to make bad games that they don't want and start following unethical business practices, then there's no such thing as integrity.

Learn to realize your fanboy bias does not ethics make.



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Bodhesatva, you are correct, third party companies are pretty much afraid of the Wii. They expected it to fail, hate the change in game culture it presents, and Sony gave them a much bigger (console-wide) marketshare to swim in (ie Sony First Party



There is no such thing as a console war. This is the first step to game design.

Yeah, I read this on GAF but I think he is full of **** so I didn't bother posting it.



All I want from codemasters is Micro Machines on the VC.



Bodhesatva said:

Even though that's the only reason he directly hints at, I also strongly suspect that:

1) Codemasters has a good deal of financial investment in the PS3/360 platforms in terms of graphica/physics assets and any long term software projects that take years to develop
2) Codemasters have no clue how to appeal to young girls, women, or the elderly

Which would suggest that even if these companies didn't fear monopolistic tendencies like the one you're describing, it would still be an uncomfortable situation for them. Leaving the 360/PS3 quite probably means leaving behind a substantial amount of development funds. And why would they do this? Apparently, to attack a market they don't really understand and have never even attempted to cater to.


Of course like most of the other 3rd parties they have invested most of their money in development for HD games, but that shouldn't stop them from bringing (some of) their franchises also over to the Wii. Not all of their games are highly demanding, like Micro Machines for example. That game is also a great local multiplayer game, so it should be a perfect fit for the Wii, don't you think?

Developing for the Wii doesn't mean that you have to target solely the new demographics, we have enough evidence that traditional games sell well on the Wii if they are good games. They don't have to shift most of their resources immediately over to the Wii, but they should try to get there over the course of the next couple of years. With the high userbase of the Wii, there is just too much money on table to ignore, no matter which type of game you produce (as long as it's a good game).



Legend11 correctly predicted that GTA IV (360+PS3) would outsell SSBB. I was wrong.

A Biased Review Reloaded / Open Your Eyes / Switch Gamers Club

*Slightly edited* 

You make a good point there Bod (do you mind if i call you Bod?), but i think this attitude was expected by nintendo any way. The thing is, most of the industry have had opinions like this about nintendo for the last 15 years. And why not, sony would give money to these companies to make exclusives so would microsoft, its clear nintendo do not operate in this way.

heres a quote from an interview ign had with Iwata in july 2005

'Finally, Iwata spoke on the Revolution's unique interface and if it would alienate third-party developers.

"Well, of course, the idea is that the Revolution will sell and sell and sell so it becomes the standard in the industry," Iwata mused. "However, at least for the launch period, we designed the controller so it can play any of the different conventional styles. After all, we are talking about it playing games from our past machines (i.e. the virtual console). So don't worry.", http://uk.cube.ign.com/articles/636/636350p1.html

(Now here's my Theory)

And should Wiimote and obviously the Wii become the standard, which is looking like it will, Nintendo will be the top dog, of this industry again! That obviously scares a lot of these third parties, they don't want any company, especially Nintendo having such dominance. The truth is the way the HD consoles are looking, they don't seem to be able to sustain the markets they are in , with the exception from a few games, too mutch money is being lost, a lot of games are just clones and hybrids of previos games. It seems like its the turn of the smaller publishers and devlopers to come in and usher a new age.

 And thats exactly whats going to happen, publisher who are big today can very possibly die tomorrow, and smaller publishers today could be tomorrows juggernauts. Some bigger companies will still remain, but at that point they will have no choice but to depend on Nintendo's platform. It practacally happened to the DS (EA don't even make PSP games anymore).



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Currently own- DS, PSP, PS2, Wii, Xbox 360, PS3 DreamCast.

Man i have too many consoles..... 

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