EA Legend analytics announced, will assist advertisers in EA games

EA has announced a new service called EA Legend, designed not for consumers, but instead to provide marketers with information about how players are using and engaging with EA products and their related advertisers. For example, EA would be able to provide advertisers with information about their users on iOS apps, Facebook games, and even online and other console games where advertising takes place, and those advertisers and marketers would then be able to figure out when and where best to reach the audience they want.

EA's Senior VP of Global Media Solutions Dave Madden says that the company has increased its reach by 30% in the past year, and that EA Legend will help advertisers break that audience down, and give them "actionable insights across all of our platforms and a complete view into how their campaigns are driving engagement with consumers."

In other words, EA's got your eyeballs, and EA Legend will help advertisers buy them. EA is premiering the service at next week's Advertising Week conference in New York City.
http://www.joystiq.com/2011/09/30/ea-legend-analytics-announced-will-assist-advertisers-in-ea-gam/

http://investor.ea.com/releasedetail.cfm?ReleaseID=609593
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well EA games reaches 300 million people so... i'll just be 1 of them...

Luckily, the only EA game I played this whole gen was Mirror's Edge.
Keep making boring titles guys.

I guess I'm done with EA.

Just when I was starting to like EA...even the BF3 beta was looking interesting then this.

Just like every other company these days...

Nope....I'm only buying games that are amazing from EA now...and those are usually few and far between.

Well its against the law in Australia to sell personal information. I believe it would be the same for many countries so dont expect no spam, while this "sounds bad" this crap been going on for years for a range of different companies. I bet you that banks, credit card companies all pull this crap all the time.