Narrowly ahead of Batman:AA, 480K (if that counts as a new IP) and Assassins Creed, 470K.
Did anyone expect this?? I am seriously stunned by HR first week sales of 500K. For such a unique and different game this is some record. It has been really well advertised in the UK (which explains the 100K sales). Certainly the best PS3 advert I have seen here. I assume it has had similar standards of advertising across the world.
Just wanted to share this with you and celebrate HR great sales. Can't wait to pick it up in the summer!