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Why PS3 is selling well in Europe.

Forums - Sales Discussion - Why PS3 is selling well in Europe.

As a happy PS3 owner I'm actually scared that we're going to face disastrous European PS3 sales for April and May. As most of the german customers I got my PS3 on friday evening after returning from work (it seems that almost noone thought of a need to skip work just to get a PS3 early). But I was interested in the sales after the launch weekend and so I walked into some stores on monday and counted their PS3 accumulations before I went to work. 2 MediaMarkts, 1 Saturn and 1 Toys'R'Us had a total of 205 consoles sitting around. Yesterday I returned to those 4 shops and was shocked that there were still 202 consoles left. I thought that they may have restocked their piles but the sales managers of the stores confirmed to me that they didn't get new shipments yet. I'm very aware that this is just an empiric sample of my region and that there could be much better sales in another region. And I expect that their will be some better sales on friday and saturday and in the few days before easter but the outcome still leaves me with serious doubts about the demand for the PS3 in Europe. I'll keep an eye on those console piles this weekend.



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someone can Youtube it??? I'm curious about video-game comercials, here in Brazil they are not made for TV because there is no oficial launch, almost all video-games here are imported by gamers (it includes XBOX360 because the Brazillian version is 3x expensiver than imported one, and only have poorly-translated games...)



I personally don't understand why someone would expect Europeans to react drastically different from how people in Japan and North America reacted to the PS3 ... Had Sony released 1 Million consoles to North America and 500,000 to Japan they probably would have sold out in both regions on launch day; but in the new year sales would has still dropped off (and may have dropped off faster) because it is difficult to justify a $500/$600 purchase on a videogame system without many games.



It is a bit early to say if the PS3 will sell well in Europe .It wont do bad ,thats for sure ,but if it will have powerful numbers month after month remain to be seen .The fact is it doesnt need to do so for some time ,as Wii is selling well but worse than other places (if we judge it just because there actually is a lot of stock in the shelves ) and X360 is just no selling outside of UK .This initial 2 days sales period has put the PS3 in direct relation with the X360 sales cumulated to date ,it will play catching up some time but in one or two months it will have some advantage in most markets .As for the only strong X360 market in Europe ,with some 1 million X360 sold ,that is the UK 172K in two days are strong sales ,we will see how it sells but generally brits adore Playstation ,and the media isnt so nitpicking and negative about the machine or Sony .General idea transmited by the media is "its expensive but great !" .In Japan is the same .Because of that I think that 3.2 billion campaign in viral marketing that the president of Insomniac mentioned has been spent monstly in North America .



It´s to early to tell if the PS3 will sell good but it had a nice start (btw Germany was really not that good as I said - about 50k sold that´s what the Wii sold the first day and it was sold out so the numbers could´ve been much higher) To the comercials: No, this is nothing against the PS3 itself but do you have a guess what european users would describe a good comercial? When I saw the PS3 spots first my thought was: "F*ck. They really f*cked up." nothing different and I asked about 5 of my friends and everyone said the "this is living" comercial is horrible. Nothing but horrible. Everyone I asked said it was the worst commercial for any videogame console they had ever seen. But maybe the americans like this way of advertisment. In Europe we like advertisment to be stilysch too - but you should know what the comercial IS about. And when I see a guy in his bath laughing and trying to shoot himself I don´t think of a PS3... (In fact I thought it was something about some new medicaments or so... and I watched the spot 2 times and zapped over it till I realized it was a PS3 comercial... and most of my friends didn´t even know it was)



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http://www.youtube.com/watch?v=1ZWWtMomvNY Those UK commercials are pretty funny



Proud Member of GAIBoWS (Gamers Against Irrational Bans of Weezy & Squilliam)

                   

Launch Week. I predicted 750K, btw.



More European data , Sony Spain annouces that the sales for the full week have been 100 000 consoles . So 75 for the weekend and additional 25K for the rest of the week . Link http://www.meristation.com/v3/des_noticia.php?pic=GEN&id=cw460d038a0da65&tipo=art&c=1



Diomedes1976 said: It is a bit early to say if the PS3 will sell well in Europe .It wont do bad ,thats for sure ,but if it will have powerful numbers month after month remain to be seen .The fact is it doesnt need to do so for some time ,as Wii is selling well but worse than other places (if we judge it just because there actually is a lot of stock in the shelves ) and X360 is just no selling outside of UK .This initial 2 days sales period has put the PS3 in direct relation with the X360 sales cumulated to date ,it will play catching up some time but in one or two months it will have some advantage in most markets .As for the only strong X360 market in Europe ,with some 1 million X360 sold ,that is the UK 172K in two days are strong sales ,we will see how it sells but generally brits adore Playstation ,and the media isnt so nitpicking and negative about the machine or Sony .General idea transmited by the media is "its expensive but great !" .In Japan is the same .Because of that I think that 3.2 billion campaign in viral marketing that the president of Insomniac mentioned has been spent monstly in North America .
Diomedes, maybe where you live there are plenty of Wii's in stock, but I haven't seen even 1 on a shelf here in Holland. So the situation in Europe could be different from country to country and there's no way to know for sure whether demand in the whole of Europe is smaller or bigger than in Japan or the US.



@koffieboon we will see if diomedes is telling truth. maybe not today, maybe not tomorrow, but one day.