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I don't know, exactly, I was ignoring it until recently but am now obsessed with getting hits for the built in software. I have this stupid need to finish the Find Mii game (built in RPG) and get all the hats for my Mii, and the only way to do it efficiently is to collect other people's Miis via street pass. The same goes for completing the puzzles they give you.

I also got a bunch of NSMB 2 data, and you get a ton of coins if you beat peoples coin rush records, which goes a long way towards getting the million coins, if that's your thing.