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Forums - Nintendo Discussion - Pachter's third party question to the hard core gets the usual responses

txrattlesnake said:
DnE said:

The problem with this is the idea that the demographic and gaming market on the wii is completely known and understood.

We know that there is casual friendly gaming group on the wii.
However we do not know if there is a hardcore, although indications are that there is.

And you cannot say anything without evidence and so here we go:

In almost every case a niche M game has been released it has outsold previous incarnations by the developer or games in similiar genre.
Example: Madworld, NMH

In the very limited case where a new IP was released on a similiar time frame with a smaller (but not too much) focus it sold compareably to the PS3.
Example: COD3, Force Unleashed

There have been no Established Franchise, Established genre games released on the wii from third parties. Nintendos games have been selling very well in their established franchises.

None of this proves a more classic gaming market on the wii, but does have indications that such a market can exist if it is nurtured.

 

     I think calling every game that is an M game with higher ratings than many of the other top sellers on Wii is released and it fails to reach a million that saying that it failed to sell well because it is just a niche game is simply an excuse.  What about similar niche games that have hit a million on 360 and PS3?  The Crackdown, Left 4 Dead, and Saint's Row are just three examples of new ips in mature categories that have topped a million on 360 and PS3.  What makes them any less niche than MW or NMH?

 

Now, it might be the Wii games are niche because the Wii only has a niche market for M type cinematic games.  I think that is more likely than games like NMH are just niche games.

 

There have been attempts by bigger publishers and none of them have hit 2 million including the exclusive RE: game Dark Chronicle (I think that's the title), Red Steel, and Nintendo's own Metroid Prime games.

Seferoth75 second paragraph exactly answers it: All 3 examples you gave are not niche. Look at sales in competitive areas while competition for NMH is Killer 7 and Madworld is GodHand.

There have been no attempts in established IP and established genres by third parties which is what is missing to make the statement that there is no market.



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jammy2211 said:
DnE said:
jammy2211 said:
In my view it's just no third party dares risk big bucks on a Wii project, to try and emulate the Mario Kart come NSMBWii 'bridge' appeal that Nintendo pull off so well. The finances are hard to justify - Wii games generate them ~$10 less then a HD game per sale, which after you count in costs reduces the profit per copy by 33% compared to a HD game. Throw in the Wii markets tendancy to buy games at reduced prices, and it doesn't look so rosy.

Nintendo throw a ****ton of money at the advertising budget, and it results a ton of sales. No third party has really dared try this approach outside of a Wii Fit / Wii Sports rip offs, because the figures don't add up, and they can invest just as much money in a HD project where they know the market will snap up a game with guns, warfare, blood etc.

Third parties have typically always invested the money after they know the potential for success is there. Until then they'll just keep making Wii game after Wii game, hoping one will randomly be a break through success, similiar to Just Dance.


You have assumed an identical cost in development between wii and HD game development. We already know you need fewer artists on a wii game which means a lower dev cost. With everything else being identical you would mroe than likely find wii titles are more profitable vs dev costs. As to the purchasing reduced cost titles, there are no other competitive titles beyond nintendo's which have no proble selling at full price years after release.

From the data there is potential for success for a core game on the wii.

No I haven't. My point is in regards to making a Wii game on a big budget, and then marketing on one. Even with the cheaper by nature developement costs, if a company went out to make a AAA Wii game, and marketed it like they would a HD project, they'd still by my figures have spent ~ 75% of what they would on a HD game. Thing is, at full price they're only making 66% of the profit they would compared to a HD game - going off figures I've read on here, other forums, interviews and such like.

 There is undoubtedly success for core games on the Wii, but my issue is just in regards to whether that success if best left in the 'low budget low payoff' style of investment for a game like No More Heroes, Mad World etc as oppose to a company doing on what many on here think is 'obvious answer' and approaching the Wii like HD consoles. From where I'm standing I can see why third parties are hesitant to make such an investment on the Wii.

I may need to see the figures you are working with as I am struggling to understand how you can come up 66% of profit? I will PM you to discuss as dont want to derail thread ;)



lol! Someone actually tried to call L4D and Saints Row "niche" games?!



Legend11 said:

I was just reading Michael Pachter's post on NeoGAF in which he discusses third party game sales on the Wii and then asks NeoGAF, as a hard core site, what third parties need to do to have more success on the system.  The responses are predictable to say the least since this topic has been discussed nearly to death on message boards like this one but I just wanted to point some things out that may lead to some interesting discussions.


The first is the notion that advertising is to blame for the poor reception of third party hard core games as a whole on the Wii.  So I have to ask, isn't a hard core gamer by its very definition a person more into gaming?  They're the people on video game message boards, video game websites, gamestop regulars, or at the very least they tend to discuss video games with their friends.  So it seems strange that they would require more advertising than casuals that tend to be oblivious to release dates and most upcoming games.  I mean who here didn't hear of MadWorld before it came out?  Yet there are games with almost no advertising or word of mouth that sold far more than it.  So perhaps it's really simply the demographics of the Wii that is to blame.


Another thing I noticed is that the advice given by people in Pachter's thread really doesn't make sense.  If I were to ask what a third-party should do to have success on the 360 I'm sure many would say to make a FPS.  Yet in Pachter's thread the near unanimous advice is to invest more in the kinds of games that are currently selling less on the system.  Instead of giving the advice of making a decent to good casual game on the Wii and advertising the hell out of it the advice is to make a more expensive core game and advertise the hell out of it.  This is akin to giving advice to 360 third parties to create casual games for that system and advertising the hell out of them.  At the end of the day you have to ask if maybe third parties aren't the ones that don't get it.


Also another thing Pachter mentioned and that I agree with is that the split between hard core and casual gamers on the Wii may be far greater than originally thought.  The millions of systems that have been sold thanks to Wii Sports and Wii Fit obviously have had an enormous impact on the demographics of the system.  If half (or more) of the Wii userbase really is female it starts to make sense why some of those games aren't selling to what would be expected based on the installed base.  The Wii really is a different beast and perhaps the best advice for third parties is to make the kind of games many people on boards like this one deride and to work hard at making them take off.

your theory of Ad doesnt matter to hardcore is nice but a myth. Hardcore gamers "KNOW" of the game, but to buy it they need to be enticed by the advertisement, catch my drift? thats why Halo3 or Uncharted gets loads and loads of mind beating advertisement.They know YOU Know, but they want you BUY it.  Lets asume ps360 owners were all hardcore, or the majority. games wouldnt need nothing but internet ads and trailers to sell. We know it doesnt work that way. Thats why many unadvertised games on those systems, have simply bombed.Good games while at it.



Legend11 said:

I was just reading Michael Pachter's post on NeoGAF in which he discusses third party game sales on the Wii and then asks NeoGAF, as a hard core site, what third parties need to do to have more success on the system.  The responses are predictable to say the least since this topic has been discussed nearly to death on message boards like this one but I just wanted to point some things out that may lead to some interesting discussions.


The first is the notion that advertising is to blame for the poor reception of third party hard core games as a whole on the Wii.  So I have to ask, isn't a hard core gamer by its very definition a person more into gaming?  They're the people on video game message boards, video game websites, gamestop regulars, or at the very least they tend to discuss video games with their friends.  So it seems strange that they would require more advertising than casuals that tend to be oblivious to release dates and most upcoming games.  I mean who here didn't hear of MadWorld before it came out?  Yet there are games with almost no advertising or word of mouth that sold far more than it.  So perhaps it's really simply the demographics of the Wii that is to blame.


Another thing I noticed is that the advice given by people in Pachter's thread really doesn't make sense.  If I were to ask what a third-party should do to have success on the 360 I'm sure many would say to make a FPS.  Yet in Pachter's thread the near unanimous advice is to invest more in the kinds of games that are currently selling less on the system.  Instead of giving the advice of making a decent to good casual game on the Wii and advertising the hell out of it the advice is to make a more expensive core game and advertise the hell out of it.  This is akin to giving advice to 360 third parties to create casual games for that system and advertising the hell out of them.  At the end of the day you have to ask if maybe third parties aren't the ones that don't get it.


Also another thing Pachter mentioned and that I agree with is that the split between hard core and casual gamers on the Wii may be far greater than originally thought.  The millions of systems that have been sold thanks to Wii Sports and Wii Fit obviously have had an enormous impact on the demographics of the system.  If half (or more) of the Wii userbase really is female it starts to make sense why some of those games aren't selling to what would be expected based on the installed base.  The Wii really is a different beast and perhaps the best advice for third parties is to make the kind of games many people on boards like this one deride and to work hard at making them take off.

everybody knew madworld btw true. As the game nobody wanted to buy.They were really annoyed by the black and white feature, the brawler genre and so fort.Everyone knew GOD hand when it came too, yet nobody bought it. Knowing and wanting are different, remember this well. Offer wii owners a big time shooter ala ps360 tradition, (COD), and Oh surprise, it sells! wonder why! i mean, madworld failed right? and spin offs too?IT MAKES NO SENSE !.Usually spin off rail shooters sell 10 millions on the 360, Like TIME CRISIS sold 100k on the ps3! oh the misteries....Madworld is not Uncharted 2.madworld is NOT resistance 2.madworld is god hand.I got Madworld tho, is a fun game, but i have very niche interests.Im capable of paying full retail just to admire art styles.



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So far the "core" efforts on the wii has been from Ok to weird to mediocre. Unless they made a true mainstream High Quality game "core" game on the wii THAT BOMBS then we start to make that question seriously.

And no, Madworld and Dead space Extraction and Darkside chronicles doesn't count. Nobody asked for those concepts ergo nobody bought it.

By the way, why Uncharted 2 and Borderlands underperfomed? Nobody asks that.



I would really like to see one 3rd party game that was a quality title, from an established successful franchise,not a spinoff, and had marketing on the level of a big budget HD game.

I think it is really surprising how few games that meet all those qualifications have been released on the market leader this generation, I think the Sonic titles may be the only ones that qualify. Although in Japan in 2009 there were a few in Monster Hunter, Tales of Graces, and Samurai Warrior 3. I think relative to expectations 2 of those titles were modest success and one a modest disappointment (Tales of Graces).

I can understand 3rd parties being hesitant about completely changing their strategy, but I think it is very reasonable to wonder why they haven't at least done all of those things for one title to find out. I think the Epic Mickey game will be the one to watch this year, as I expect it will have all of those things going for it.



txrattlesnake said:
DnE said:

The problem with this is the idea that the demographic and gaming market on the wii is completely known and understood.

We know that there is casual friendly gaming group on the wii.
However we do not know if there is a hardcore, although indications are that there is.

And you cannot say anything without evidence and so here we go:

In almost every case a niche M game has been released it has outsold previous incarnations by the developer or games in similiar genre.
Example: Madworld, NMH

In the very limited case where a new IP was released on a similiar time frame with a smaller (but not too much) focus it sold compareably to the PS3.
Example: COD3, Force Unleashed

There have been no Established Franchise, Established genre games released on the wii from third parties. Nintendos games have been selling very well in their established franchises.

None of this proves a more classic gaming market on the wii, but does have indications that such a market can exist if it is nurtured.

 

     I think calling every game that is an M game with higher ratings than many of the other top sellers on Wii is released and it fails to reach a million that saying that it failed to sell well because it is just a niche game is simply an excuse.  What about similar niche games that have hit a million on 360 and PS3?  The Crackdown, Left 4 Dead, and Saint's Row are just three examples of new ips in mature categories that have topped a million on 360 and PS3.  What makes them any less niche than MW or NMH?

 

Now, it might be the Wii games are niche because the Wii only has a niche market for M type cinematic games.  I think that is more likely than games like NMH are just niche games.

 

There have been attempts by bigger publishers and none of them have hit 2 million including the exclusive RE: game Dark Chronicle (I think that's the title), Red Steel, and Nintendo's own Metroid Prime games.

you are doing it so wrong. Is really hilarious to think Saints Row is similar to NMH. Second, there IS a game similar to NMH in the PS3, called "AFRO samurai"(surprise, you own a ps3 and havent heard of it...). GO check how great it did, please. The closes PS3 got, sold less than the wii game.  Im not going as far as saying L4D or Crackdown would sell more on the wii, but then again those are mass market games of wide appeals. in niche games, is however exactly the same. im not saying neither that crackdown or l4d wouldnt pull satisfying figures. New ip is a good thing, if its good, not a spin off like your example.Seriously..Is like comparing Mass effect to being a light gun game. Red steel lacks online, a feature that increases sales wildly and is present in most of the games you mentioned, AND IS A MUST IN FPS. Is not the best game neither.Hell red steel is bad.Theres no excuse for metroid prime tho.But the game rarely sold 2 millions on the gamecube.The franchise was never that huge to begin with.I think that nintendo never expected 2 millions from THAT game. But NOA expects that the following Metroid to sell much better.Why?well i guess they know the presentation and advertisement push, as well as genre will pull more gamers than retro efforts.



Bobbuffalo said:
So far the "core" efforts on the wii has been from Ok to weird to mediocre. Unless they made a true mainstream High Quality game "core" game on the wii THAT BOMBS then we start to make that question seriously.

And no, Madworld and Dead space Extraction and Darkside chronicles doesn't count. Nobody asked for those concepts ergo nobody bought it.

By the way, why Uncharted 2 and Borderlands underperfomed? Nobody asks that.

Uncharted 2 and Borderlands have exceeded their expectations thus far, Uncharted 2 is going to obliterate it's own :/.

But yeah, I wish people would stop using casual and hardcore, those terms mean nothing and don't really help as everyone has a different definition for it >_>.



jammy2211 said:
In my view it's just no third party dares risk big bucks on a Wii project, to try and emulate the Mario Kart come NSMBWii 'bridge' appeal that Nintendo pull off so well. The finances are hard to justify - Wii games generate them ~$10 less then a HD game per sale, which after you count in costs reduces the profit per copy by 33% compared to a HD game. Throw in the Wii markets tendancy to buy games at reduced prices, and it doesn't look so rosy.

Nintendo throw a ****ton of money at the advertising budget, and it results a ton of sales. No third party has really dared try this approach outside of a Wii Fit / Wii Sports rip offs, because the figures don't add up, and they can invest just as much money in a HD project where they know the market will snap up a game with guns, warfare, blood etc.

Third parties have typically always invested the money after they know the potential for success is there. Until then they'll just keep making Wii game after Wii game, hoping one will randomly be a break through success, similiar to Just Dance.

I think you're raising some very good points, I really do, but I always wonder where that extra $10 goes. I doubt it all goes to the publisher. I've always assumed that the retailer gets a cut, since the retailer markup is usually a percentage of the wholesale price. I'm also guessing that the hardware manufacturer gets a slice in higher license fees to pay for those hardware subsidies. Manufacturing and distribution should be pretty even.

I've seen some people on these boards assert that they think Nintendo license fees are higher, but that makes no sense to me when the HD consoles are dependant on third party software licensing to make a profit while Nintendo earns a profit on everything they sell.

Anyway, not disagreeing with the gist of your posts, I just think your details are a little exaggerated.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
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