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Forums - Gaming Discussion - Final Fantasy? Dragon Quest? What's going to be SquareEnix future?

nah, they'll continue this way, ff and random dragon quest



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Wait! FFXIII has sold almost 2mil in Japan? Isn't that 2% of the ENTIRE POPULATION of Japan? Pretty good attach rate if you ask me for 1 game. Also, I really think that SE is big enough to handle 2 big franchises at the same time, no?



darthdevidem01 said:

how do you quote twice in one post?!

____

anyway on the first reply:

But they are now, nintendo will market DQ9. With DQ9 they probably aim to get a HUGE base for DQ thanks to nintendo's fantastic marketing.

Ten DQ10 can ride that wave and can be even more successful. They are planning to do that now I think.

Besides after They merged, only 1 main dragon quest game was actually released, DQ9 will be the test in terms of the western market.

On the second reply:

FFXIII isn't "barely" over them, 500K in japan isn't barely, that was my only problem with what you said, besides the FF4 remakes is at around 700K & the FF3 one around a million.

With an xbox 360 release & "the best" version expect FF13 to crawl to what FFx-2 did which according to this site is around 2.4 Million.

Well, I don't really want to start an argument over sales.  But that's also kind of what I was talking about.  With each new Dragon Quest title they release, they can do 3.5-4 million in sales easy in Japan.  Whereas for Final Fantasy, it seems to be a struggle for them now in Japan to get to the sales of the previous version.  As you said, they will need to release a 'best of' and probably have another marketing blitz just to get the sales up to 2-2.5m in Japan.  If you have to keep poking the fans in the side to buy the games...it means their interest is waning or some of them are waiting for a price cut.  Whereas the fans actually protested and assaulted stores upon learning Dragon Quest IX would be delayed.  In other words, you have them by the neck and they'll buy anything you tell them to.

As for Nintendo promoting Dragon Quest, I love this and this is very much needed.  But this is also a very bad sign from SquareEnix.  Why hasn't SqaureEnix been doing it themselves?  Why does Nintendo have to step up and do their job?  SqaureEnix actually had a good marketing campaign for Dragon Quest Monsters: Joker and a marginal one for Dragon Quest VIII.  And both those games sold well in the west because of it.  Yet after those games...all marketing stopped.  Not slowed down or went in a new direction...it came to a complete halt.  Its pretty evident SqaureEnix doesn't even care about trying with Dragon Quest, so its a good thing Nintendo is stepping up to knock some sense into them, but still, they already should be marketing the games.  We've already seen the release of 7 Dragon Quest titles to the west since the SquareEnix merger.  Its pretty sad that while these titles go up in popularity in Japan, they go down in sales here.  And all it would take is some consistant advertising.  Advertising going towards stuff like Kingdom Hearts and Final Fantasy remakes...which already sell fine.

CommonMan said:
Wait! FFXIII has sold almost 2mil in Japan? Isn't that 2% of the ENTIRE POPULATION of Japan? Pretty good attach rate if you ask me for 1 game. Also, I really think that SE is big enough to handle 2 big franchises at the same time, no?

There's 127 Million people in Japan.  That would be around 1.1% of the population.

 



Six upcoming games you should look into:

 

  

I beat DQVIII and thought it was one of the best and best looking ps2 games.
And DQ IX looks great on the DS.

Granted, the games are Level 5 developed but it's not like they are not putting enough effort in it.
As advertising in Japan is concerned you can bet it's just as huge for a DQ games as for a FF game.
They got the biggest entertainment group of Japan (SMAP) to star in the DQVII, VIII and IX CMs too.



Looking forward to: FF Versus XIII / LBP2 / The Last Guardian / Yakuza 4 / ICO Collection

Kenryoku_Maxis said:
darthdevidem01 said:

how do you quote twice in one post?!

____

anyway on the first reply:

But they are now, nintendo will market DQ9. With DQ9 they probably aim to get a HUGE base for DQ thanks to nintendo's fantastic marketing.

Ten DQ10 can ride that wave and can be even more successful. They are planning to do that now I think.

Besides after They merged, only 1 main dragon quest game was actually released, DQ9 will be the test in terms of the western market.

On the second reply:

FFXIII isn't "barely" over them, 500K in japan isn't barely, that was my only problem with what you said, besides the FF4 remakes is at around 700K & the FF3 one around a million.

With an xbox 360 release & "the best" version expect FF13 to crawl to what FFx-2 did which according to this site is around 2.4 Million.

Well, I don't really want to start an argument over sales.  But that's also kind of what I was talking about.  With each new Dragon Quest title they release, they can do 3.5-4 million in sales easy in Japan.  Whereas for Final Fantasy, it seems to be a struggle for them now in Japan to get to the sales of the previous version.  As you said, they will need to release a 'best of' and probably have another marketing blitz just to get the sales up to 2-2.5m in Japan.  If you have to keep poking the fans in the side to buy the games...it means their interest is waning or some of them are waiting for a price cut.  Whereas the fans actually protested and assaulted stores upon learning Dragon Quest IX would be delayed.  In other words, you have them by the neck and they'll buy anything you tell them to.

As for Nintendo promoting Dragon Quest, I love this and this is very much needed.  But this is also a very bad sign from SquareEnix.  Why hasn't SqaureEnix been doing it themselves?  Why does Nintendo have to step up and do their job?  SqaureEnix actually had a good marketing campaign for Dragon Quest Monsters: Joker and a marginal one for Dragon Quest VIII.  And both those games sold well in the west because of it.  Yet after those games...all marketing stopped.  Not slowed down or went in a new direction...it came to a complete halt.  Its pretty evident SqaureEnix doesn't even care about trying with Dragon Quest, so its a good thing Nintendo is stepping up to knock some sense into them, but still, they already should be marketing the games.  We've already seen the release of 7 Dragon Quest titles to the west since the SquareEnix merger.  Its pretty sad that while these titles go up in popularity in Japan, they go down in sales here.  And all it would take is some consistant advertising.  Advertising going towards stuff like Kingdom Hearts and Final Fantasy remakes...which already sell fine.

CommonMan said:
Wait! FFXIII has sold almost 2mil in Japan? Isn't that 2% of the ENTIRE POPULATION of Japan? Pretty good attach rate if you ask me for 1 game. Also, I really think that SE is big enough to handle 2 big franchises at the same time, no?

There's 127 Million people in Japan.  That would be around 1.1% of the population.

 

If you didn't want to argue over sales why did you make this thread?

anyway stop acting like Dragon Quest doesn't get marketing blitz's in Japan. That title also gets marketing blitz's on the equal level of Final Fantasy.

S-E aren't poking fans in the side to make them buy FFXIII, no fans of any company would stand anything like that.



All hail the KING, Andrespetmonkey

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Jin_Shihouin said:
I beat DQVIII and thought it was one of the best and best looking ps2 games.
And DQ IX looks great on the DS.

Granted, the games are Level 5 developed but it's not like they are not putting enough effort in it.
As advertising in Japan is concerned you can bet it's just as huge for a DQ games as for a FF game.
They got the biggest entertainment group of Japan (SMAP) to star in the DQVII, VIII and IX CMs too.

They did some pretty inventive commercials for DQIX.  But what I was trying to describe was how they've basically been advertising and hyping FFXIII for 2-3 years.  I mean...you don't put up huge banner ads on the side of buildings in Downtown LA a year before the game even comes out for Dragon Quest.  Yet they did for Final Fantasy XIII....  Was this really necessary?  What could they possibly manage to gain from this stunt when its more than a year till launch in America and hardly anyone in Japan will see it?  In short, its a waste of money they could have put into a dozen other spaces, including advertising of Dragon Quest (in America) or one of their many other franchises like Front Mission or Mana.



Six upcoming games you should look into:

 

  

Jin_Shihouin said:
I beat DQVIII and thought it was one of the best and best looking ps2 games.
And DQ IX looks great on the DS.

Granted, the games are Level 5 developed but it's not like they are not putting enough effort in it.
As advertising in Japan is concerned you can bet it's just as huge for a DQ games as for a FF game.
They got the biggest entertainment group of Japan (SMAP) to star in the DQVII, VIII and IX CMs too.

SMAP was in DQ7-9 CMs? all of them? playing DQ games?



MikeB predicts that the PS3 will sell about 140 million units by the end of 2016 and triple the amount of 360s in the long run.

^Yeah, all of them.

 

 

 



Looking forward to: FF Versus XIII / LBP2 / The Last Guardian / Yakuza 4 / ICO Collection

kingdom hearts on ps3 is the future



lestatdark said:
Kenryoku_Maxis said:
lestatdark said:
I have a theory.

Why can't S-E focus on both series, since both series are major selling franchises for S-E?

Seriously, are we now down to FF vs DQ?

That's what I'm saying.  I don't want Final Fantasy to die...I want it to thrive.  I actually think it would do BETTER if SquareEnix focused on other series as well.  Would Mario be doing good right now if all Nintendo did was focus on and market Mario games?  No, they'd be over-saturated, go down in popularity and their other games would suffer.

I know, but this is how this thread will go down, because it's not the first one that I've seen. 

S-E should focus more on other series, that's true, for years i've been wanting them to go to the good old days of both Squaresoft and Enix, but in the end, it's up to both the shareholders and Wada's decisions. FF and DQ are the biggest cash cows of S-E, KH has the potential to be amongst them as well. In my opinion, if they have continued with both the Chrono and Terranigma series, those two could have had the same impact in the long run. 

It'd take a little further back then that.

Square's problems started before the merger... thanks to Wada actually. 

Square afterall was worth less then Enix at the time of the merger.  Why Enix agreed to let Wada be CEO I'll never know.


I guess the old man wanted to retire and didn't think it was proper for their VP to be ahead of Squares President.


Shame really... if there was one thing Enix did well, it was support a diverse lineup of IPs.