I beat DQVIII and thought it was one of the best and best looking ps2 games.
And DQ IX looks great on the DS.
Granted, the games are Level 5 developed but it's not like they are not putting enough effort in it.
As advertising in Japan is concerned you can bet it's just as huge for a DQ games as for a FF game.
They got the biggest entertainment group of Japan (SMAP) to star in the DQVII, VIII and IX CMs too.
Looking forward to: FF Versus XIII / LBP2 / The Last Guardian / Yakuza 4 / ICO Collection