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Forums - Sony Discussion - Sony closer to breakeven on PS3

johnsobas on 22 January 2010
Shoestar said:
Considering each retailer makes at least $30-$50 from the sale of one console, I think sony is losing at least $80-$100 in the US. (if Boxing and controllers are included).

In the UK and Europe, Sony might be close to breaking even as in Euro, the Console would cost 268 Euros to make but sells 250-300 Euros depending on the Region.


no the margins for retailers are very small, 5-10$ max.  There are some things not included in these estimates like shipping, controllers, boxing etc. 



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X

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thismeintiel on 22 January 2010
letsdance said:
thismeintiel said:
ps3-sales! said:
I'd like to know where to get that 120 gb hard drive for 40 bucks.


Try Newegg.com.  Actually they have a Hitachi 320GB HDD for $40.

its got to be a laptop one.

It is.

http://www.newegg.com/Product/Product.aspx?Item=N82E16822145256R



 

letsdance on 22 January 2010
johnsobas said:
Shoestar said:
Considering each retailer makes at least $30-$50 from the sale of one console, I think sony is losing at least $80-$100 in the US. (if Boxing and controllers are included).

In the UK and Europe, Sony might be close to breaking even as in Euro, the Console would cost 268 Euros to make but sells 250-300 Euros depending on the Region.


no the margins for retailers are very small, 5-10$ max.  There are some things not included in these estimates like shipping, controllers, boxing etc. 

controllers are included at under 15 dollars.



eggs2see on 22 January 2010

ps3 isn't $300 outside the US. We pay $500 here in Australia, only 1/3 of ps3s have been sold at rock bottom us prices.



Shoestar on 22 January 2010
letsdance said:
johnsobas said:
Shoestar said:
Considering each retailer makes at least $30-$50 from the sale of one console, I think sony is losing at least $80-$100 in the US. (if Boxing and controllers are included).

In the UK and Europe, Sony might be close to breaking even as in Euro, the Console would cost 268 Euros to make but sells 250-300 Euros depending on the Region.


no the margins for retailers are very small, 5-10$ max.  There are some things not included in these estimates like shipping, controllers, boxing etc. 

controllers are included at under 15 dollars.

 

Hmmm... I'm not sure about the $5-10 per console... I know for sure that on game sales it's $4-$10 depending on price and recency of the game itself. I believe that for shelf space of a console, $30 per console most suited for retailers taking in consideration the service fees involved.

 

If the controller price is included in the 'other' costs... that leaves less than $60 for the body and other electronics such as board, hdmi/ethernet ports, buttons, Sound eqs etc...



I am a Gamer... I play games and not consoles. I have a PC and Console on which I game... I like games. End of Story!

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ps3-sales! on 22 January 2010
thismeintiel said:
ps3-sales! said:
I'd like to know where to get that 120 gb hard drive for 40 bucks.


Try Newegg.com.  Actually they have a Hitachi 320GB HDD for $40. 

Edit: Actually if you're really interested, you can find a 500 GB for $100.

I ment the 2.5 inch SATA hdd because those are the only internal ones that work with ps3. I actually did buy my external off newegg tho.



Currently own:

 

  • Ps4

 

Currently playing: Witcher 3, Walking Dead S1/2, GTA5, Dying Light, Tomb Raider Remaster, MGS Ground Zeros

johnsobas on 22 January 2010
Shoestar said:
letsdance said:
johnsobas said:
Shoestar said:
Considering each retailer makes at least $30-$50 from the sale of one console, I think sony is losing at least $80-$100 in the US. (if Boxing and controllers are included).

In the UK and Europe, Sony might be close to breaking even as in Euro, the Console would cost 268 Euros to make but sells 250-300 Euros depending on the Region.


no the margins for retailers are very small, 5-10$ max.  There are some things not included in these estimates like shipping, controllers, boxing etc. 

controllers are included at under 15 dollars.

 

Hmmm... I'm not sure about the $5-10 per console... I know for sure that on game sales it's $4-$10 depending on price and recency of the game itself. I believe that for shelf space of a console, $30 per console most suited for retailers taking in consideration the service fees involved.

 

If the controller price is included in the 'other' costs... that leaves less than $60 for the body and other electronics such as board, hdmi/ethernet ports, buttons, Sound eqs etc...

you have it backwards, software and accessories are where retailers make the money.  It's very difficult to find numbers, i did find that Nintendo had a 8$ margin for the wii at launch and that was considered high.  Retailers don't discount consoles because the margins are so thin.  If software margins were that thin retailers wouldn't buy software, because the risk is so high you would have to sell it at full price or you would lose money.



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X

Thechalkblock on 22 January 2010

The sooner the better, Sony needs to make some money if there's going to be a PS4/PSP2.



ChrisIsNotSexy on 22 January 2010
Thechalkblock said:
The sooner the better, Sony needs to make some money if there's going to be a PS4/PSP2.

But they do make money with Sony Music,Sony Pictures,Sony Ericsson,PlayStation Network,Sony Bravia,PlayStation 2,PlayStation Portable etc.

Include the profit software brings from all their consoles,accesories etc.

I dont believe the loss from the PS3 is so big,that they would simply stop manufacturing next generation PlayStation consoles



Shoestar on 22 January 2010
johnsobas said:
Shoestar said:
letsdance said:
johnsobas said:
Shoestar said:
Considering each retailer makes at least $30-$50 from the sale of one console, I think sony is losing at least $80-$100 in the US. (if Boxing and controllers are included).

In the UK and Europe, Sony might be close to breaking even as in Euro, the Console would cost 268 Euros to make but sells 250-300 Euros depending on the Region.


no the margins for retailers are very small, 5-10$ max.  There are some things not included in these estimates like shipping, controllers, boxing etc. 

controllers are included at under 15 dollars.

 

Hmmm... I'm not sure about the $5-10 per console... I know for sure that on game sales it's $4-$10 depending on price and recency of the game itself. I believe that for shelf space of a console, $30 per console most suited for retailers taking in consideration the service fees involved.

 

If the controller price is included in the 'other' costs... that leaves less than $60 for the body and other electronics such as board, hdmi/ethernet ports, buttons, Sound eqs etc...

you have it backwards, software and accessories are where retailers make the money.  It's very difficult to find numbers, i did find that Nintendo had a 8$ margin for the wii at launch and that was considered high.  Retailers don't discount consoles because the margins are so thin.  If software margins were that thin retailers wouldn't buy software, because the risk is so high you would have to sell it at full price or you would lose money.

 

Really? I didn't know that... still doesn't sound logical as it costs more in shelf space.



I am a Gamer... I play games and not consoles. I have a PC and Console on which I game... I like games. End of Story!