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Shoestar said:
Considering each retailer makes at least $30-$50 from the sale of one console, I think sony is losing at least $80-$100 in the US. (if Boxing and controllers are included).

In the UK and Europe, Sony might be close to breaking even as in Euro, the Console would cost 268 Euros to make but sells 250-300 Euros depending on the Region.


no the margins for retailers are very small, 5-10$ max.  There are some things not included in these estimates like shipping, controllers, boxing etc. 



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X