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Forums - Gaming - Activision missed opportunity to buy Blizzard for $7m

Source: JOYSTIQ

 

Activision CEO Bobby Kotick mentioned in a recent interview that he could have bought World of Warcraft developer Blizzard Entertainment back in the mid-'90s for a mere $7 million -- instead of having to do that whole $18 billion deal 12 years later. Speaking with Game Informer, the polarizing executive notes that during a dinner in 1995 he was shocked that another company bothered to buy Blizzard for $7 million. That year, Kotick says that Activision had about $60 million in revenue.

The executive thought at the time that his dinner companions were "out of [their] minds." In fairness, Blizzard only really had Lost Vikings and Warcraft in those relatively early years of the developer. It's actually Blizzard founder Mike Morhaime who is probably kicking himself more (financially speaking) now, as Kotick relays that Morhaime told him recently,"Yeah, could you imagine if I had just held out for the seven billion instead of the seven million?'"

 

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Well no one knew how big Blizzard would be. It's like buying some indie company for $7 million right now, that's a big risk taker since you don't know if they would make amazing games or some crappy games.



Battlefield Bad Company 2 > Modern Warfare 2

Who's to say how many of Blizzard's hit games might not have been produced if they lived under Activision's umbrella? How much of their legendary polish would be sacrificed in the name of shipping on time?

I don't think Blizzard would look the same today if they had been acquired by Activision in '95.



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.

Blizzard wouldn't be what it is today if Activision had bought them back then.



Well, I'm grateful he didn't.

Now hurry up and leave the sinking ship that is Activision, Blizzard!



I LOVE ICELAND!

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If that happened Blizzard wouldn't be good.



 

   PROUD MEMBER OF THE PLAYSTATION 3 : RPG FAN CLUB

 

If that happened, we'd just have Warcraft 20 instead of all the other stuff.



Warcraft 4: modern combat.