DirtyP2002 said: They bought the exclusive rights to advertise it like they did.... and it worked out. Well done MS. |
How exactly did it work out? In terms of raw sales and ratios, the PS3 version of Modern Warfare 2 is closer to the Xbox 360 version than was the case with COD4: MW. The ratio for COD4: MW was 1.63:1 in favour of the 360. For MW2, the ratio is 1.42:1. In America/Others, the attach rate is practically the same between the 2 consoles for the game (as in, tie ratio, not total sales).
If anything, I think this shows that most of this pseudo-exclusive stuff doesn't actually work. Both sides (Sony and MS) should just give up with it, because it clearly doesn't work (most of the time).