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DirtyP2002 said:
They bought the exclusive rights to advertise it like they did.... and it worked out. Well done MS.

How exactly did it work out? In terms of raw sales and ratios, the PS3 version of Modern Warfare 2 is closer to the Xbox 360 version than was the case with COD4: MW. The ratio for COD4: MW was 1.63:1 in favour of the 360. For MW2, the ratio is 1.42:1. In America/Others, the attach rate is practically the same between the 2 consoles for the game (as in, tie ratio, not total sales).

If anything, I think this shows that most of this pseudo-exclusive stuff doesn't actually work. Both sides (Sony and MS) should just give up with it, because it clearly doesn't work (most of the time).