http://kotaku.com/5448776/by-2011-you-will-be-sick-of-nolan-north

In an interview with Gamepro, North says 2010 "is gonna be a busy year", with work to be done on not only new Uncharted and Assassin's Creed games (he plays the heroes Nathan Drake and Desmond Miles, respectively), but "a couple of other big premiers that are still unannounced".

Great. Look, no offence to North, who is a talented man, but publishers really need to stop hiring this guy. Seems every game I play these days has him in there somewhere, and as soon as I hear him, I'm yanked out of the experience, because all I can think about is Nathan Drake, then all I can think is "man, I'm getting sick of hearing this guy's voice in every single game I play".

I mean, I was playing World in Conflict last week, and he even managed to turn up in that. World in Conflict!

We did have a prior post on Nolan North here: http://www.vgchartz.com/forum/thread.php?id=97359&page=1

It does appear, however, that they both touch on what appears to be the same trend, which I say is a dysfunction with the videogame industry.  This industry, as much as it brings entertainment, will take something that provides entertainment and beats it into the ground, draining all the magic out of it, and ruining its ongoing entertainment value.  It is a plague of locust mentality that says you have to extract every last dollar out of something, future value be damned.

So now we take Nolan North, and he appears to be the next thing the industry will ruin.  Of course EVERY SINGLE game out there is going to demand that he use his actual voice for characters in their games, because he is cool, and gamers want him.  Yes, I like Nolan North.  But you stick Nolan North in every single game out there, and I will get sick of Nolan North.

Wait, I GOT IT.  This is a secret plot by Microsoft to undermind Uncharted as a franchise.  Get Nolan to appear in every game possible, and then you get sick of him.  So, no one will want to see the next Uncharted!  Brilliant play Microsoft.  WAY TO GO!

No I won't! I would like it, however, if other developers got him to put on different voices. He voiced Sigmund in Ratchet aCiT and nobody realised, because he put on a different voice!

Anyway, Nathan Drake is still a fantastic character, but it is a bit annoying when I was playing the Prince, and calling him Nate

If Nolan manages to do what Bruce Campbell does, then it will work. Have to be concerned if they game companies demand he use the same voice over and over... because it is what gamers want.

The industry fails to realize gamers want to be entertained, and that involves giving gamers something new, and having a degree of novelty. To beat something to death is NOT how you entertain. Example of that was doing WWII shooters. You knew there was problems when even Midway jumped into the act and decided it needed a WWII FPS franchise... of course, that title sucked.

I will predict there is a decent chance of "Nolan North" becoming like "Jumping the shark" as a term, in that it represents an industry beating something to death.  "Going North" anyone?  If not this, Nolan North ends up being the patron saint of an industry beating something to death to where you hate it, the way, Ted McGilney is connected with TV shows "Jumping the shark".