Pachter: PS3, 360 Price-cuts Coming in Summer 2010
Posted on January 12, 2010	by Shak

In a recent interview, Michael Pachter has mentioned that he expects the PlayStation 3 to have outsold the Xbox 360 in the month of December, although by a small margin.

Pachter expects the PS3 to sell about 1.4 million units, compared to 1.35 million Xbox 360s. On the other hand, EEDAR expect the PS3 to sell 1.45 million, compared to 1.49 million Xbox 360s.

Pachter also states that he "expects another price cut for both systems some time this year (around summer), but notes that because its manufacturing costs are lower, Microsoft has the ability to lower price as early as March or April." He continues on to say that at a minimum, he expects a new Xbox 360 SKU in early 2010 (likely with a 250Gb hard drive) "at the same $299 price point, and thinks that Microsoft will cut price early in the year only if it begins to lose significant market share to Sony.”

http://www.ps3center.net//news/4236/pachter-ps3-360-pricecuts-coming-in-summer-2010/

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thats a bit early huh?!

Will pachter be right once again?

Will PS3 get a price cut in summer possibly leading to greater losses?

Will PS3 need a price cut so soon after its last one?

Will these price cuts have a profound effect on gaming hardware sales?

DISCUSS!

Sony needs to start making some money. There won't be another price cut before holiday's this year at the earliest.

With Microsoft there are three schools of thought. They could afford to cut right now, thereby bringing the price right down ahead of the MASSIVE software blitz of the next three months. Alternatively, they could let the software sell consoles (granted, several less) and reap some extra profits for a few months, THEN cut the price in the April to September period when software releases slow. Finally, they could wait until September with Halo: Reach, assuming Sony don't kick their ass all year, have a very profitable 2009/10 financial year, and perhaps just cut early this year in Europe.

already posted

http://vgchartz.com/forum/thread.php?id=97784&page=1#