Okay, so i had a question about this. I know this is an Expansion of PSN onto TV's, PC's, and Blu-ray. But will this transform PSN as well. Will they do an overhaul of the XMB making it faster, and making a better internet service. Will PSN one day change to SNE or SOS for Sony Online Services? That would be funny to call it SOS, I'm sure many jokes would come from that. 

I'm just wondering if all of this will make the PSN better as well since this will be going to many people and i'm sure Sony would want this to work well so people would buy into it.

the xmb i already pretty fast unless u mean while online the i hope so

Your guess is as good as ours. Sony didn't go into great detail of what or how there actually going to go about doing all this. Its great that they are though, but it makes me wonder when will MS announce that they will expand XBL as well.

My Guess:
They're gonna rename the Playstation Store into something else that's not so Gamey, do a little redesign but not much of a drastic change at all. Then they're gonna put on platforms such as BR Players and TV's and Vaio's. Then they call it a day.