Well Im not bragging or anything but I do know a lot about 3D. I worked for Imax 5 years ago as well as had 3D TV and glasses for almost a year.

Did you read that article? It says that they will be using Sony 3D cameras to film the world cup...which will show on ESPN 3D as well have previews in some Sony stores. Wodnerful...

My guess is that sony wants the exposure and is paying for them to use their tech and market their name as there isn't a single 3D camera sony makes right now that competes with the best.

If world cup people were smart they'd use this... http://www.red.com/epic_scarlet/

Broadcasting? WTF. Does sony now own a TV station?

This wasn't aimed at you. This was aimed at disolitude who seems to think that sony is not a major player in 3D TV.

My point here is simply to point out that FIFA and Sony are doing shit together for the world cup using sony 3D technology and therefore rights to sell broadcast of any 3D game on TV on whatever channel ESPN, SKY etc.

PS: Actually I must apologise as I just released I got my qoutes jumbled up and can now understand why you thought I was talking about broadcasting.

Sony is screening world cup venues in various cities throughout the world using its screens. They are also FIFA partners and are releasing a 3D BR Disc of the World Cup. Broadcasting was a bad choice of word though, sowwy

3D won't work unless they use the passive systems used in theaters. Expecting people to pay $50-$100 for each set of glasses is absolutely not going to work mainstream.

Need to be able to have the TV do all the hard work and purchase bulk sets of glasses for a low amount.

3D is a fad...will fail spectacularly cuz the glasses are too expensive

@BoneyBoy

Recently quite a few "fads" turned out to be resounding successes but hell, you could be right.

I must disagree with the cost of 3D glasses.

I paid an extra £1.50 (about US$2 give or take a few cents) to see avatar 3D and got the 3D specs.
If that is too expensive you need to ask your parents for more pocket money.

The specs are cheap...the emmiter that makes your glasses shutter isn't.

Its been at least 3 years they are working on 3D. They could have release their TV by 2008 if they would have wanted (ces 2008 they were already using their TVs to show 3D). They already stated that they are going to release everything at the same time, TV, camera, PS3 firmware update, a couple of games title that can be upgraded to 3D and some 3D movies. They also just finished taking regulation for 3D blue-ray. Finally we have a company that makes 3D simple. Which is a great thing because more people will get in it so there will be more developement on it. Sony are the first one that really push 3D in fixing the current problem behind it, frankly it is worth 2-3 more years of development.

Whoa...hold on. Lets not jump to conclusions here. We don't know what Sony will announce or bring out in 2010.

If sony brings out magic beans and says "plant these and you will get 3D" then hats off to them. But people are just hyping the smallest things Sony is announcing some of which wont see the light of day for 2-3 years if the materialize at all. Being familiar with workings of 3D, I know that there isn't a cheap, simple solution...no matter how much sony wants to work on it.

Sony has the tendancy to do this...remember when Microsoft was bringing out Xbox live and sony announced how they ar partnering with AOL/Time Warrner to bring out online network for PS2 which will be superior to everything. Well here we ae 7 years later and Xbox Live is still seen as the network to beat.

Don't get me wrong...I am glad Sony is finally stepping up. But they should have done this years ago. If they announced 3D TVs along with Samsung and Mitsubishi in 2008, we'd already be watching Bewolf and Final Destnation 3D in 3D in our homes... Problem is that Sony dumped plasma and DLP a while ago, and LCD TVs could not do this in 2008 under a 5000 dollar price tag. So 3D was "not importnt" back then to them...

I would never buy 3D as i hate things popping out at me.