FootballFan said: Koweniki is right!
Why does Japan get a god given right to have a region wheras no other country gets that. Japan isn't the power in gaming it once was, it is becoming by the day more worthless. I can't believe people have completley dismised his ideas. If i was ioi i would set it out like so:
N.A - fairly straight forward, USA and Canada (Mexico?)
Europe - All the countries located within Europe
Asia - Japan China Saudi Phillipines Indonesia
Other - Africa Australasia South America
With "other" all that ioi has stated really, small markets that arn't significent, but these regions i think would be more appropriate instead of giving Japan a full section. Also, there are a number of countires which have decent sized market. Australia, Brazil and Egypt. On top of that the total of all the other regions within such as Argentina, South Africa, West Indies and New Zealand wil provide an interesting reflection on the so called Less developed countries market towards video games. |
Your solution is a geographic division, but the problem is that markets are not defined just by geography. It's an element, alright, but there's much more to it than that. None of the companies consider Japan and Korea to be in the same market, not just because one is much bigger than the other (revenue-wise), but because the sales trends are dramatically different. Success in Japan is not a good indicator of success in Korea, and vice-versa. On the other hand, success in Australia usually means likely success in New Zealand, UK->Ireland, USA->Canada, aside from the occassional national sport. Even with all the differences within the massive Western market, the differences are much starker with Japan which is very clearly it's own independent market. Games are usually divided by the West and Japan, with only the occasional further divide in the West.
A game I'm developing with some friends:
www.xnagg.com/zombieasteroids/publish.htm
It is largely a technical exercise but feedback is appreciated.