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Forums - Gaming - Nielsen: PS3 Owners Biggest Fans Of Movie Games

WereKitten said:
theRepublic said:

Among those who purchase licensed movie tie-in games, PlayStation 3 is the most popular system, according to new data released by tracking firm Nielsen -- while the correlation between movie games and platform spending is lowest on the Wii.

Out of the three current major home consoles plus PlayStation 2, console spending by movie game buyers was highest on the PlayStation 3, 
Nielsen found in a recent study, with that group spending 17 percent over average. Xbox 360 owners, by contrast, were essentially average, measuring only 1 percent above the index; PlayStation 2 owners were similar, only 4 percent above.

Perhaps most surprisingly, the correlation between licensed game buying and platform spending was lowest on the Wii -- that group spent 6 percent less than the index.

http://www.gamasutra.com/view/news/26548/Nielsen_PS3_Owners_Biggest_Fans_Of_Movie_Games.php

This seems to contradict the 'common knowledge' around the forum that licensing a well known IP is the way to go on the Wii.  Interesting stuff.

Hmm, not really.

The index demonstrates that among those households that bought at least one move tie-in in a year, they are more likely to spend money in PS3 goods than in X360 or Wii goods. I quote from the original Nielsen source, bold mine:

Examining the total amount spent on all video game software over the past two years revealed that the households purchasing a movie-based video game are heavy consumers of video games in general. In fact, those households spent nearly twice as much (index of 183) on the video game category overall than the average video game buying households.

When looking closer at the platform preference of these households, we find that households purchasing a movie-based game spend a larger proportion of their console video game expenditures on PlayStation platforms than the average video game buying households. PlayStation 3 in particular over indexes the most for this group.

That's not the same as saying that your average PS3 owner spends more in tie-ins than your average Wii owner, as it might as well be compatible with Wii owners buying 3 games a year, all tie-in, and PS3 owners buying 5 games a year, one of them a tie-in (just as an example). In this sense, the thread title is misleading and shows an incorrect analysis of the data.

It's also not the same as saying that tie-ins are more profitable or sell better on PS3 than on Wii as per your very last sentence in the OP, that's an entirely different statistics.

The Wii and PS3 have sold the same amount of software per console thus far.  Yet, those people how buy movie based games spend far more money on the PS3 than the Wii.

For the Wii to keep up as it has, that must mean that of the people who do not buy movie based games, more money is being spent on the Wii.

By the way, I used the same title as Gamasutra, so don't blame me if they got it wrong.



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^Yeah, I realized that you pasted verbatim Gamasutra's title. It's still misleading as your title thread, as it seems to indicate that's the Nielsen conclusion, which it isn't.

I'd like to point out that
1) Wii sold less software per console than PS3. It's 6.44 vs 6.50 ratio by the total data, but except for the Japan sales we know that each and every Wii sold is bundled with at least one piece of software. Whereas the PS3 sold in a variety of bundled with games / bundled with blu-ray movies / unbundled packages. I think you'll concede that if we were to track the unbundled software sales we'd have to cut the Wii ratio more than the PS3 ratio.

2) Wii games cost less, so sale ratios don't map exactly to family expenses

3) Again the Nielsen statistic indicates that movie tie-in buyers are more likely to spend on PS3 than the average game buyer. Where for the Wii the index is under 100, meaning that people buying tie-ins on the Wii spend less than average on games in general.

Read that again: it actually means that Wii users are spending less in games than the average. Without further data for the Wii and PS3 spending out of the tie-in constraint we don't even know if there's any difference from the general users.

Unless they're indexing PS3 tie-in buyers vs PS3 general buyers and Wii tie-in buyers vs Wii general buyers - admittedly it's not that clear-cut - that would only imply that Wii tie-in buyers spend even less than the Wii average on games... again meaning nothing like "PS3 Owners Biggest Fans of Movie Games". Only "PS3 Owners that buy Movie games spend more than the average PS3 Owners".

I have no time and spreadsheet at the moment, but you're welcome to tabulate all sales of movie tie-ins for the two platforms with their total sales and the final ratio. I'm not sure of the outcome, but that's what you're looking for apparently.



"All you need in life is ignorance and confidence; then success is sure." - Mark Twain

"..." - Gordon Freeman

That statistic doesn't really surprise me given that the PS3 also plays blu-ray movies. The PS3 seems like the natural choice of a movie buff, and I know a lot of movie buffs that buy movie based games. Yes, to you and me Avatar: the Game is Satan's festering abortion, but to my friend who just saw Avatar it's on his must-buy list for games because it lets him re-live that world.



Kasz216 said:
--OkeyDokey-- said:
I just did a bit of searching and WALL-E, Cars and Pirates of the Carribean are >800k on Wii!

Best selling PS3 movie tie in I could find is Wolverine at <500k (sold much better than the Wii version of that game, though)

It's percentage spent on them.

the PS3 sells much less software.


What it's saying is the PS3 sells the highest percentage of "liscensed crap" compaired to new IPs and established franchises.

Or sounds like it anyway.

So its more of Nielsen and their deceptive percentages again? Figures.



Monster Hunter: pissing me off since 2010.

Movie Games ?

Game based on movies like Transformers
or
Games that has lots of cutscene like MGS4



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NSS7 said:
Movie Games ?

Game based on movies like Transformers
or
Games that has lots of cutscene like MGS4

I was wondering the same thing.