Perhaps, shock horror, Sony has conceded America to Wii and 360. They need PS3 to stay in the American market, obviously, so they will still be pushing for sales. But they only have a finite amount of production they can pump out and they've decided to focus on the regions where they are already in 2nd place (Japan) and where they are soon to overtake 360 for second (and by the way they lose less, or even make a small profit on each unit sold compared to Americas where they make the biggest unit loss with each sale). They want to make in-roads into Wii's lead in Japan and build up a strong lead over 360 in Others (esp Europe) heading in to 2010.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix