Why do people expect/want Greenburg to tell it like it is .. do you know the PURPOSE of why he's even speaking?

In a sense, though it comes over as arrogant, I think he's right. In the end, all they care about is money, and MS really has no problems there in the console market.. He's simply not worried.

Who would have though it, the Xbox division (not entertainment) is making a sound steady profit ... I bet the shareholders are happy!

MS is definitely in a good position. Good hardware sales, great software sales, making profit, some big things on the horizon. I can see why they are confident, things are looking good for them.

But he shouldn't have made those dumb comments about GT5.

I agree there.. GT5 has a lot of potential. They shouldn't underestimate it or it'll bite them in the ass later...

As unnecessary as that comment was, it's still just your everyday PR. People shouldn't really let these things get to them.

Dude what a joke this guy is. All he kept saying is Halo reach


Why didn't he mention SC Conviction or Mass Effect 2 or any of the other exclusives.

I don't fully agree with mocking gt5, but really... ps owners have been begging for that game for years; if it does not live up to the hype that sony and the anticipation have built up for it they are in serious trouble. Either way, even if it's super badass.. I, like mr. putzburg here, feel that nothing in 2010 will even come close to the sales of Halo Reach. This game will be marketed more heavily than Halo 3 and is expected to perform as well. Considering that Halo 3 is the king of sales this gen (between hdtwins), I think it is safe to say, under these assumptions, that Halo Reach will indeed smash the living shit out of the competition.

If there wasnt as much microsoft support in the US this type of PR wouldnt pass as easily. Probably if a Sony PR would do the same kind of comment they would get flame everywhere. He didnt understand that you can pass a message without sounding like an ***. A good example of bad vs good PR I can give on the top of my head is poliphony digital and turn 10 who were asked what they think about their competitor.

PD : “Well, of course, I keep my eye on them from a distance. My observations tend to more often than not centre on, 'Oh, so they're concentrating extra hard on this', or 'oh, so they're not worried about that', or 'they've really got a lot of passion for that'. All my observations are first-impression sort of things. I don't look at the games in too much detail. Just a one-glance observation is good enough. I think about what they're trying to do, how much time they're spending, how they're going about putting the game together, how do they feel about the game as they're making it… that sort of thing.”

Turn 10: “So, props to Kazunori Yamauchi-san and the PS1 team. That said, I feel that he’s passed us the baton. Perhaps he hasn’t meant to, but we have taken the genre to new levels and they’ve stopped evolving the genre. So again, tremendous respect to him, but I’d say the differentiator is they’re old school. The emperor’s naked, and I don’t want to, you know, I don’t want to slap him around, but no game competes [with] us right now.”  --All that was so unecessary.

http://www.pushsquare.com/7655/polyphony-digitals-kazunori-yamauchi-finally-breaks-his-silence-on-turn-10/

And hence we see what difference it makes when you speak with logic and arrogance. The power of speech... People might try to convey the same message but depending on how they say it, makes the difference. Man just reading that quote just pisses me off once again. Forza has done jack all to evolve the racing genre. I'd really love to hear what Turn 10 has to say when GT5 comes out next year with universal acclaim reviews and bigger sales. Yeah we'll see who's evolving the genre by then.