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Forums - Nintendo - Pachter: Nintendo is a victim of its own success

I agree that Nintendo needed to avoid a drought at all costs, and having a twelve month period with nothing big has hurt them; but I also think there were two things that hit them where they didn't expect it.

First, Animal Crossing City Folk and WiiMusic failed. Nintendo probably thought these two games could have carried the Wii through that year; Animal Crossing sold 10M on the DS, and WiiMusic was another innovative title in the Wii___ line. If these games had succeeded, then there wouldn't have been a drought, or at least only a small one at the beginning of the year.

Second, third party resistance. Reggie has commented on how upset he is that third parties still don't put their best games on the Wii. Their strategy probably involved putting their best stuff out in the first two years, building such a powerful user base that third parties would have no choice but to migrate, filling in any gaps in Nintendo's lineup; unfortunately, it seems they underestimated the resistance to change.

So yes, having such a gap was a mistake, but it seems that when Nintendo was planning the line-up, they didn't foresee this gap.



Veder Juda is hand crafted from EPIC FAIL, and is a 96% certified Looney; the other 4% is a work in progress.

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Veder Juda said:
I agree that Nintendo needed to avoid a drought at all costs, and having a twelve month period with nothing big has hurt them; but I also think there were two things that hit them where they didn't expect it.

First, Animal Crossing City Folk and WiiMusic failed. Nintendo probably thought these two games could have carried the Wii through that year; Animal Crossing sold 10M on the DS, and WiiMusic was another innovative title in the Wii___ line. If these games had succeeded, then there wouldn't have been a drought, or at least only a small one at the beginning of the year.

Second, third party resistance. Reggie has commented on how upset he is that third parties still don't put their best games on the Wii. Their strategy probably involved putting their best stuff out in the first two years, building such a powerful user base that third parties would have no choice but to migrate, filling in any gaps in Nintendo's lineup; unfortunately, it seems they underestimated the resistance to change.

So yes, having such a gap was a mistake, but it seems that when Nintendo was planning the line-up, they didn't foresee this gap.

Hmmm I actually think that Wii Music and Animal Crossing did not fail. Both games did not meet expectations, though. I am making this point because both games sold very good ( AC almost 3.5mil, Wii Music 2.7mil ), just not good enough or let's say Nintendo good enough. I think Nintendo was expecting both games to sell at the very least in the 5 million range. Unfortunately for them it did not happen.




dib8rman said:
Sales for the Nintendo Wii have been down in 2009 compared to the previous record-breaking years. Furthermore, Industry gamers aren’t exactly pleased with the system’s lineup due to the lack of Industry titles.

Michael Pachter, Analyst for Wedbush Securities, says that the current problems of the Nintendo Wii were related to the early success of the system. Here is what he said during the latest

Bonus Round episode:
Nintendo is a victim of its own success. In my opinion if had they have the opportunity to do things over again, and I know they all deny this, they would have priced the Wii a bit higher, they would have spaced out their Industry games. Instead of selling 26 million Wiis worldwide, they would have sold 18 or 20 million and done it consistently. The Industry games would come out every six months. Everybody’ll be happy.

And, you know, let’s not fault them for being less than perfect. They were more than perfect in the first year and a half of the Wii’s existence and they’ve been less than perfect since. Still the number one console and still doing fine.

I don’t fault them at all. I think that they were probably a bit insecure at launch. They weren’t really sure this thing’s going to sell they thought it was, which was 16 million units. So they really try to frontload the release schedule to guarantee success and it more than worked. And so now we’re faulting them for having been so phenomenally successful early on.

------------------

This is actually agreeable ^_^, sometimes the man has a point but here. Wii Music failed, so did Animal Crossing, I’m sure if you look at the PS3 or Xbox360 1st party release within Q4 08, Q1-Q3 09 they don’t exactly look stellar, There was Killzone which I believe is first party from Sony.

Now look at 3rd party support for those Consoles within the same period you will find many Industry games, Assassins Creed II, Street Fighter IV, Resident Evil and so on. =)
Look at Nintendo’s third party for the same time and you see a few games but of a different breed that can’t hold a candle marketing wise to the support that the titles mentioned above received.

That's absolutely right.   One would reasonably expect, and I'm sure Nintendo did to, that by that time 3rd parties would be heavily supporting the clear market leader.    While Wii has definitely gotten the larger volume of 3rd party titles, it lacks all those news worthy headline titles that would have filled in the gaps between the 1st party titles.     Even GCN had better support for those titles.     In hindsight, I (oddly) agree with Pachter.   Nintendo should have spaced SMG, SSBB, MKW and WiiFit out more.       The fact that Wii Music and Animal Crossing both badly underperformed (sold well but under performed) sure didn't help any either.



 

The Wii was created to be a "gateway drug" to gaming. There are so many people out there that have never purchased a gaming console before that now have a Wii. Even if it is just for Wii Fit or Wii Sports. These same people may even purchase other consoles in the furture if they like this. X360, PS3 or even a new Wii when that comes out. Nintendo is trying to pull in new console gamers.



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Gintoki said:
No.

Seconded.

Really, I'm surprised so many of you are agreeing with this.



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Who knows what caused the drought of 1st party Nintendo games (I suspect it has to do with Wii Motion+ causing delays), but hopefully Nintendo has learned a valuable lesson that they can't depend on 3rd party developers. Sony and Microsoft have to rely on 3rd party developers to maintain their consoles' momentum (they have very few internal software that push hardware), Nintendo thought that establishing a large install base would attract support when it was Nintendo's refusal to conform to the Gaming Industry's demands.

As Wii sales continue to rise, we'll see them get even more desperate. Starving the Wii did nothing thanks to Nintendo relying on internal support to keep momentum, and more gamers waking up to see that in their view they're just idiot consumers who are to be exploited. If you think calling New Super Mario Bros: Wii a "non-game" was bad, just wait until the stunts they'll pull next year.



SmokedHostage said:
Nintendo are victims of their own success.

They're being smothered by their profits.

green-ink poisoning



Wii didn't have a drought, they released Wii Music and Animal Crossing for Q4,Q1,Q2.

Just like they released Brawl and crew in 08.

Just that Wii Music and Animal Crossing weren't good games.



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Hind sight is a lovely thing... Good work there Pachter, Got anything else we can file under "Durrrrr!"



Derixs said:
The Wii was created to be a "gateway drug" to gaming. There are so many people out there that have never purchased a gaming console before that now have a Wii. Even if it is just for Wii Fit or Wii Sports. These same people may even purchase other consoles in the furture if they like this. X360, PS3 or even a new Wii when that comes out. Nintendo is trying to pull in new console gamers.

There's another possibility, which I believe is why third parties have been having so much trouble lately; Nintendo isn't trying to bring in new people to gaming, but to bring gaming to new people.

Gaming has gotten into a rut where companies keep making the same games, which sell to the same people, and keeps other people out; once they find something successful, they just keep milking it.  Third parties are hoping that the new breed of fans brought in by the Wii will eventually "graduate" to more serious game, but they fail to realize that the existing games are what kept them out in the first place, and the newcomers expect gaming to change to suit them, not the other way around.



Veder Juda is hand crafted from EPIC FAIL, and is a 96% certified Looney; the other 4% is a work in progress.