Because they prove he has learned nothing

It's sort of funny that after 3 years he still hasn't realized names and IP's don't count for crap on Wii. People who own Wii's don't seem to care about branding (With the exception of Nintendo). They only care about the content itself, many of the Wii's owners are soccer mom's senior citizens and children, they don't give two hoots about the latest Madden they only care about BattleShip and Scrabble or fitness games and other eccentric material.

Sorry to say EA, but you've ignored the Wii's ability to create new and origional successful IP's. As I said most Nintendo Wii gamers aren't hardcore. As in they probubly don't own other platforms and probubly aren't into hardcore franchising. You go up and ask a random Wii purchaser in BestBuy "What do you think about DeadSpace" and they will say "Dead what?"

The brand recognition for those games just isn't their. While the Hasbro games have brand recognition. Why does the Hasbro games have more brand recognition then Madden or NeedForSpeed? Simple non-gamers have all grown up playing card, board games they recognize those brand's more. While these gamers were playing games they were not video games and probubly know little about video games.

Example my mom and her husband are Wii owners. Her husband is a hunter and she is a school teacher. What games do you think these two casual gamers own? No they don't own the latest Need For Speed or Madden. My mom's husband owns Cabela hunting equipment and hunts on a regular basis with that equipment. Lets guess what games he owns, pretty much every Cabela game to grace the screen. What does my mom own? WiiFitPlus, Mario and you guessed it some Hasbro games and things like Uno from the download channel.

Using my own family as a perfect example, they aren't gamers they do not recognize gaming Icon's or IP's they recognize brands pertaining to their life. My mom loves Uno and playing board games , her doctor told her she needs to loose weight. So what do they buy WiiFitPlus and Cabela's Dangerous Hunts 2010.

I think bringing established non-gaming brands to the Wii would be the biggest and smartest move EA could make.

you forgot capcom and activision in your list.Nintendo is not the only one having no problems with the wii.Mysims agents i think fits your idea.EA has no problem with you.EA active anyone?but when they want to reach the other side of the wii cake, like activision or capcom, they fail miserably.

Its easy to hit the hardcore Wii owners create a AAA game that isn't a port or a Niche product

Maybe because it came out so close to RE:DC? I mean that's like launching a brand new FPS a few weeks before CoD:MW2.

there was absolutely no MARKETING Campagne for Dead Space Extraction. That´s the fu****g point. They didn´t invest a single penny for commercials. But on Dead Space for Xbox/ps3 in the other hand, they invest millions. EA was always retarded and Wii owners deserve better games. Medal of Honor my ass

EA you got late to the party of Wii on-rails shooters. Not only did you get late, you got there with a IP that not many Wii gamers had experienced. If you can't see the problem with that strategy, that's not the Wii's fault.

Way to pigeon-hole the biggest and most diverse console gaming market.

That's like saying all HD twin owners are 15 year old socially retarded neckbeard nerdsperging illiterate racist homophobe Wapanese virgins who only want tits and blood. It's easy to giggle but it's a huge disservice to the PS360 crowd in the same way calling all Wii owners babies and old farts is.

The group you just mentioned a subgroup of a much larger group of PC Gamers giving a console a try, women of all ages, regular console gamers, parents looking for a way to connect with their kid, and about 56,000,000 other people with a different reason why they picked the system up.

(I pretty much agree with the rest to one degree or another, but I had to nitpick this)

Love this quote topped off with a great analogy.

And probably the best official rebuttal to all the "Wii is doomed for not selling as much as before!" comments.

BTW, the market is predictable. They just need to figure it out. The market before them was unpredictable at first as well. It was just figured out well before a lot of the people at the 3rd parties were in charge, so they already knew that market.