EA: Wii is "confounding," but EA is happy with its success on platform

[Joelcool7]

Avinash_Tyagi said:

Kasz216 said:

Why is everyone getting upset when his comments basically say they're fairly happy... and they kicked a lot of ass... they were just hoping to kick MORE ass.

  Because they prove he has learned nothing

It's sort of funny that after 3 years he still hasn't realized names and IP's don't count for crap on Wii. People who own Wii's don't seem to care about branding (With the exception of Nintendo). They only care about the content itself, many of the Wii's owners are soccer mom's senior citizens and children, they don't give two hoots about the latest Madden they only care about BattleShip and Scrabble or fitness games and other eccentric material.

Sorry to say EA, but you've ignored the Wii's ability to create new and origional successful IP's. As I said most Nintendo Wii gamers aren't hardcore. As in they probubly don't own other platforms and probubly aren't into hardcore franchising. You go up and ask a random Wii purchaser in BestBuy "What do you think about DeadSpace" and they will say "Dead what?"

The brand recognition for those games just isn't their. While the Hasbro games have brand recognition. Why does the Hasbro games have more brand recognition then Madden or NeedForSpeed? Simple non-gamers have all grown up playing card, board games they recognize those brand's more. While these gamers were playing games they were not video games and probubly know little about video games.

Example my mom and her husband are Wii owners. Her husband is a hunter and she is a school teacher. What games do you think these two casual gamers own? No they don't own the latest Need For Speed or Madden. My mom's husband owns Cabela hunting equipment and hunts on a regular basis with that equipment. Lets guess what games he owns, pretty much every Cabela game to grace the screen. What does my mom own? WiiFitPlus, Mario and you guessed it some Hasbro games and things like Uno from the download channel.

Using my own family as a perfect example, they aren't gamers they do not recognize gaming Icon's or IP's they recognize brands pertaining to their life. My mom loves Uno and playing board games , her doctor told her she needs to loose weight. So what do they buy WiiFitPlus and Cabela's Dangerous Hunts 2010.

I think bringing established non-gaming brands to the Wii would be the biggest and smartest move EA could make.