Oh if anyone couldn't get my point from above. It's basically that this commercial isn't even targeting just the "hardcore teen audience."

So much as the Playstation audience that already pretty much exists thanks to it lacking some things and focusing on a large amount of games. More of a making sure to keep your base/make sure someone who has a PS3 doesn't go Multi-plat by reminding them of all the great games they can get.

It doesn't do much to inform those people who arn't on the interent constantly about what the games actually are.

Big plus for finally being adds that actually show Ingame footage though. That seems to be more important to advertising then a lot of people seem to grasp.

I like the adverts too. It gets the message out: good graphics, $399.
As far as women vs. men, old vs. young, and all that jazz... remember, that Nintendo was often credited with selling games to parents...who, after all were going to buy the games, that their children would play.

Selling to men, absolutely should not be considered a negative thing. They are marketing to the market that is going to plunk down $399 for a games machine with good graphics...it would be disaster, if they didn't market to that demographic. Those people can in turn, relate their good experiences, and their position as influence leaders in the gaming world, and that could turn into a broader audience as well...but get the foundation set.

I don't think an ad, can market the ps3 to the wii audience... its different hardware, different games, controllers and price point. Sony could market the ps2 to the casual gamer crowd...it has the lower price point and wide library, and they could pack in different games or controllers and play with that.

That's a good point.  In the extended version, I doubt anyone who doesn't follow the industry or own a PS3 would even know what @home or PSN were. 

I think these adds are great and a huge improvement over the other ones. Yes these appeal very much to the hardcore group, but they did say on the blog that more ads are to come so they may in fact show some of the titles that will appeal to the ladies.

However, I live with two female roommates and I think they would get a kick out of this ad as fellow gamers.

Looks very good. Those are the best PS3 ads I've seen so far.