Warner is having a press conference in about 20 minutes. Either way, we'll know whether or not they are making a switch as soon as the reporters get to their cell phones and this goes to the net.

I think a lot of companies will make changes after the holiday season with $150-200 HD players and lots of PS3 sales this could be a deciding moment.

And for the guy that said why should they release on both formats.....its just like multiplatform games. They could release A movie on BD/HD and get 125,000 BD and 60,000 HD but if they only sold in one format at this point they would only get 125-140000 BD or 60-70000 HD. I think it is safe not to play favorites at this point.

I can't wait for lordtheknight's response : " This doesn't prove a thing" haha.

 There's a press conference?  Please provide linkage!

I should very much like to know the outcome of this press conference, can someone PM me when results are due? Going to bed now!

I really couldn't care less because neither format will have enough market share to be relevant before a better alternative takes over.

The press conference has already happened and I haven't heard any big news.  In fact, the intended purpose was for Warner Bros to announce part of their 2008 lineup of movies and such. 

Because dropping HD-DVD at this stage would cost them sales, revenue and profits. That's why.

I think it would be insane for them to drop HD-DVD now. Maybe early next year will be a good time to evaluate what is happening - but not at the start of the Xmas selling period!