Well that's not all update 3.10 has. It also brings full support for Polish language XMB.

The Facebook stuff looks decent. I wish they also had Twitter as well.
Sony listen. We don't care about photos! It's a games console. You already gave us that Photo Gallery app which takes up like 1GB on our hard drive. ENOUGH!
Where is the party chat!? That is the #1 requested PSN feature and you still haven't delivered!

Contrary to what dobby985 says, I'm glad they finally changed the photo gallery. They should also do it do to music and videos too.

A family member went to Italy on a school trip and ended up bringing two gigs worth of pictures home on the camera. Better use of screen real estate would have been much better to scroll through those pictures rather than the vertical line.

1) The changes to picture viewing is a huge plus for me. For a while now after my experience with pictures on PSP, I honestly couldn't bother to put many pics on my ps3. Just a few wallpapers, really.
2) I'm glad there's less huge gray boxes now. Also, the color changing is a nice bonus.
3) The facebook stuff I don't care about... i'll use it just to annoy people with my trophy collecting >:D

ask SCEJ, SCEA has no control of them.

The creator of Facebook must be rolling in piles of money XD

I don't understand all this integration with a stupid social networking site (facebook) Remember sites like these are always coming and going also there are more then one networking site that everybody uses. What is hot today is lame tomorrow. By native integration with these websites you are just binding the platform to something that is inherently transient.