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Forums - Gaming - PlayStation 3 business would not be profitable until 2010

dolemit3 on 30 October 2009

It looks like the recent price cut eliminated the possibility of making profits with the PS3 in the nearest future:

Sony Chief Financial Officer Nobuyuki Oneda said cost cuts were on track, but a quick turnaround in TV operations would be tough.

"It would be difficult for us to achieve Samsung's profitability in TVs just by competing in hardware," he said at a briefing, citing the South Korean rival's attractive products as well as a more favorable exchange rate.

Sony needs to do more with more futuristic models such as the 3-D TVs planned for next year to one-up Samsung, said Oneda. He also said the PlayStation 3 business would not be profitable until 2010, partly because of the price cut in August by $100 to about $300.

I am actually happy that Sony is willing to lose a lot of $$$ to stay competitive in the gaming world and be able to reach more customers. The consumer wins.

source



Currently playing on PS3: God of War III

Currently playing on Xbox360: Final Fantasy XIII

Currently playing on NDS: Chrono Trigger

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leo-j on 30 October 2009

I hope for there sake it does



 

mM
Grimes on 30 October 2009

I could have sworn they said the same thing last year and the year before.



Anyone can guess. It takes no effort to throw out lots of predictions and have some of them be correct. You are not and wiser or better for having your guesses be right. Even a blind man can hit the bullseye.

Pale_Fire on 30 October 2009

I feel sad for Sony. It's a great company, and the ps3 deserves to sell MUCH BETTER(the same goes to 360).I mean, sales of Wii is completely RIDICULOUS. I wonder why so many people still like Wii which has so little third party support.