PlayStation 3 business would not be profitable until 2010

[dolemit3]

It looks like the recent price cut eliminated the possibility of making profits with the PS3 in the nearest future:

Sony Chief Financial Officer Nobuyuki Oneda said cost cuts were on track, but a quick turnaround in TV operations would be tough.

"It would be difficult for us to achieve Samsung's profitability in TVs just by competing in hardware," he said at a briefing, citing the South Korean rival's attractive products as well as a more favorable exchange rate.

Sony needs to do more with more futuristic models such as the 3-D TVs planned for next year to one-up Samsung, said Oneda. He also said the PlayStation 3 business would not be profitable until 2010, partly because of the price cut in August by $100 to about $300.

I am actually happy that Sony is willing to lose a lot of $$$ to stay competitive in the gaming world and be able to reach more customers. The consumer wins.

source