I only like watching the auditions for the bad ones.
They are so deluded and cringe worthy it's brilliant.

Actually I'm thinking of Britains got talent. X-factor and pop idol are just plain bad.

Microsoft seems to be focusing on the UK a lot lately (Sky Sports package and now this advertising campaign) even though they already have a bigger presence there. Shouldn't they be focusing more on continental Europe? What does Microsoft have in store for continental EU?

Sky is growing in Europe and I'm sure what they learn from the Sky deal could be used in other countries.

Also it's rip-off Britain so MS and Sony will want to be the one to rule the roost.
More money

Damn that is going to be one annoying advert! I mean a 30sec one yeah but a full 5mins... Me thinks i will be changing the channel! I wouldn't like an ad like that from any company!

I hate ads and change the channel anyways.

I hate ads too unless their SONY

For American Idol to be as nationally important as X Factor it would need to have 75 million viewers per episode.

Think proportionally

PS I cant stand X Factor or any of the so called talent shows. TV for the brain dead. But I am just one voice.

so according to all you people on here M$ should just not advertise here in the UK then

Google is your friend.
Unless you use Yahoo then it hates you

thats crazy. This is why M$ sells so well. because they arnt afraid to spend the big $ and get real advertising