Where do you people come up with this rubbish?.

Cause at that time I worked at Lost Boys? The best internet marketing agency in the Netherlands?

Here is some stuff from march 2007:

Q: Is Home a commercial environment?
Home is primarily a platform for social interaction and the intention is not to
create a space for purely conducting ecommerce. Home prioritises community
and entertainment over ecommerce. That said, we believe that there will be
ample opportunities for businesses and individuals alike to generate
significant revenues from the Home platform.

Q: How will publishers make money from it?
Initially we predict that the primary areas for generating revenues will come
from the following areas:
- Content purchases (e.g. avatar clothing and accessories)
- Advertising
- Content Auctions

Q: How will businesses be able to promote their products?
The possibilities for promotion and advertising of products and services within
Home Spaces are virtually limitless. Given the initial broad set of functions
and features the possibilities are limited only by creative vision. As the native
features of Home will be continually growing, the creative possibilities will
grow also. The Home Platform Team will also take feature requests to support
our partners in their creative endeavours.

Q: Will we be able to sell products (other than Home assets) online?
Eventually Home will not only support the merchandising of virtual assets, but
also will provide cross-promotional opportunities for selling physical goods
online.

Q: Could publishers sell tutorials to their games through Home?
Yes, the commercial services and features that publishers and developers will
be able to support is extremely broad. Further discussion of specific content
ideas that you may have, please consult with your 3rd Party Account Manager
or register your interest in the Home platform at http://home.scedev.net

Q: Will consumers be bombarded with advertising?
Advertising is a core revenue source for the publishers who will have to put a
lot of resource and money into making the Home experience as fulfilling as it
will be. As an offset to having to pay for the basic online service, and being
able to enjoy the fundamental Home experience for free, some advertising is
entirely reasonable. Advertising will be kept to palatable levels however. It is
in no-one's interests to cause users to leave Home through excessive
advertising.

Q: Will users be able to sell things to each other?
Ultimately, an auction service will be implemented that will allow users to sell
their Home assets and user-created content to other users.

Q: Can I earn money in Home?
As noted above, there will be eventually opportunities for user-to-user
auctions.

Q: Will retailers (e.g. GAME) be able to have a presence in Home?
Yes. Retailers can create their own lobbies and deploy these for commercial
operations.

Q: Can we use advertising within it?
Advertising will be a big part of Home. At first adverts will be fed through the
Home advertising servers, but ultimately we may allow 3rd parties to integrate
their own advertising engines into the service. Dynamic advertising will also
be implemented, allowing us to direct specific targeted ads at particular users.

Q: What is the timeline for rollout? (this was in march 2007)
Closed Beta (appx. 15,000 users): April - August
Open Beta (appx. 50,000 users): August - October
Service Live (50,000+): October

So this Rubbish came from Sony themself... not a business priority now.. but back then.. $$$$$$ in their eyes..

Is it possible for you to respect other people opinions ?

I used it several hours myself. It is a great concept but totally sucks in its making.

So? I'm not denying that it's a social platform.. they were thinking of a business model back then.. they were thinking about $$$$$ and they sold us that so we would invest in HOME with new marketing strategies.. we would have paid Sony money to get into HOME.. we didn't do that cause HOME didn't came in 2007.. they had there business model ready in 2007..

We've heard this ages ago...

"Show us the real figures Sony"

What the hell do you mean by these?

IMO, they sugarcoat their figures because it isn't good enough so far (from a financial standpoint)... and now this...

^^^

And your reason to assume this is...?

^^^

It's common sense? Obviously if Home was a massive success and every ps3 user was spending 100 hours a week in/on it they'd be yelling their tits off about it. But they aren't, they're releasing teeny bits of information like the one quoted in the op. "56 minutes per session" What the fuck does that mean? Doesn't tell you anyting about how long people actually spend in/on home

a bit misleading thread ...

it is not priority but that does not mean it is important !