Uncharted 2: Among Thieves – UK Marketing Campaign

Hi Everyone

My name is Phil Lynch, UK Software Product Manager for Uncharted 2: Among Thieves.

I’m sure you guys have read Thach’s blogpost on Uncharted 2: Among Thieves, if not pop over and have a look.

I’d just like to share with you guys some of the UK marketing and advertising for Uncharted 2: Among Thieves that you’ll be seeing on your screens over the coming weeks.

We’re sponsoring some great TV over the next 10 weeks, this will feature ‘Uncharted 2: Among Thieves’ branding and footage on all Sky One & Two Movies, including Mission Impossible 2, Hunt for Red October and Beverly Hills Cop. In addition the sponsorship will cover adventure programming on Discovery across four channels (Discovery, Discovery Shed, DMAX and Quest) including new episodes of Deadliest Catch, Whale Wars and Bear Grylls. The movie and adventure sponsorship angle obviously fits Uncharted 2 perfectly.

Along with this sponsorship, we’ll be running our TV ad, including great spots in both the England World Cup Qualifier against Belarus on the 14th and the UEFA Champions League match between Chelsea and Athletico Madrid the following week.

You’ll also be able to catch our ad in cinemas nationwide in movies like Saw VI, Jennifer’s Body, Triangle, 2012 and Zombieland among others

Along with this we have a big press campaign and a competition running on www.benathandrake.com, where you and a friend are in with a chance of winning a real Himalayan adventure and follow the footsteps of Marco Polo (and Nathan Drake of course) on a 19 day holiday in Nepal. UK residents only, sorry.

That’s it from me… let me know what you think of the campaign and if you have any other questions or comments.

Take Care, enjoy the game and I’ll see you guys online

Phil