Had to make the picture big enough to see the PS3 and insomniac logos.

... You guys DO know that's a photoshopped image, right ?

I've seen it on the neogaf forums already, lol.

Must be the best photoshopped image ever.

The area where the photo was taken is apparently the site of many movie filmings and one such movie is called Battle: Lost Angeles a Sony movie about an alien invasion of Los Angeles coming in 2010. Resistance 3 ad billboard is going to appear in said movie, the release date is blacked out because they don't know that yet but will be filled out when the movie is done or when the scene is being filmed.

Sony's marketing is ON FIRE!!!

Movie comes out on February 18th 2011 according to IMDB, meaning the Resistance 3 game will come out fall 2011 probably, by the time the movie is released the game will have been announced but the date will be unknown, which is the point of putting the billboard in the movie with the date of release blacked out as you can see on the bottom of the billboard.

Really? FALL 2011? I doubt it.. I suspect fall 2010, since insomniac releases there games every year.

2011, but they might be taking longer than usual to make it bigger or make larger improvements from 2nd to 3rd sequel than there was from first to second (if any?).

Or there might be another Ratchet DLC game fall 2010 or another Insomniac project...

it hasnt been rated it says RP Rating Pending

Oh...I was seeing an M.