When shopping this coming holiday season, the PS3 won't be sequestered to the gaming Isle of your favorite store, according to Tretton, it will be all over the electronics department because it helps sell other entertainment devices and will be a benefit to the retail outlets. Here's Tretton speaking on the PS3's diversity:

"You get into management and you tell them the PS3 can help devices in their stores and when they understand that they're very receptive to it and we're getting a lot of great traction with that ~ You can find the PS3 not only in the gaming Isle this holiday season, you'll see it where home theaters are sold, where blu-ray movies are sold ~ ultimately we'd like to be in the digital photo Isle to help people understand if you want to buy a digital camera you need a PS3, if you have a PS3 you should be interested in digital photos, there's multiple places in the store where we should be and where we will be this holiday season," he said.

Forbes: So you're saying, okay they're down there for cameras and we're indirectly connected, is that okay with your marketing people, don't they always want to be bright and shiny in the center of things? Tretton then replied:

"I think you start with the core and we're the star of the gaming Isle, but clearly I don't know how many people we're going to talk into buying a big screen TV although we've had a lot of impact there, conversely though, if you're interested in high definition television, the PS3 got to be your second purchase ~ if you knew what you could do with digital photography you might buy a better digital camera, if you knew what you could do in terms of home entertainment experience, you might buy a HDTV or you might buy a better HDTV."

Forbes: Oh okay so in that case you can come to the executives and say this is a means to an up sell? Tretton answered:

"Yes there's no question about it and then the other thing we're doing is having an influence on media purchases because if they buy a PS3 that retailer can sell them games, they can sell them movies, they can sell them music, there are multiple forms of media that are being played through there that people are consuming at the retail level, you buy a stand alone blu-ray player it's going to help them sell movies, but it's not going to help them sell games or music or some other devices," Tretton voiced.

Sony is pushing extremely hard to position the PS3 as a total entertainment device, and with the new "It only does everything" add campaign in full throttle, the results should manifest soon, hence informing us on whether their efforts have indeed been successful.

i think what sony needs to do is make sure they have a killer app to launch with the wand to give them a jump start on that market. the masses love the slim. now just capitalize on that momentum to deliver the biggest bang with the wand. if they can do this before natal drops then sony can effectively make the public forget about it.

Are they not trying to showcase PS3 as centre of entertainment from the very start.? n didn't they fail in it? 

Wandering why they are not focussing on winning the console race first n then trying anything else?

GT5 is their next move, massive support and push of that game.

Its 360 fall in Europe, if GT5 is pushed hard it will end the fight for Europe in Sonys favor. Then they can focus on catching up in NA.

Sony doesn't need to do anything. They won this gen with the release of $299 PS3 slim.

The momentum that created won't stop. 360 on the other hand is completely fucked in Japan and Europe and nothing will change that. Not a price drop, not any exclusive games.

If MS wants to stand a chance in europe they need to throw in a bluray player and make Live free. And then still drop the price so elite 360 is €100 less than PS3.

But of course none of that will happen.

why up untill Natal comes out? it could be a massive flop

ps3 just needs to bring its prices down to £199