I wish it well but I can't see past this being a marketing ploy.
Any thing that is "sold out" without actual figures - even a educated guess- is always suspect.
As for an iPod killer I remember similar articles as below from 2007. Let's wait and see.
http://www.crunchgear.com/2007/11/17/zune-2-sells-out-across-the-web-wait-what/
http://www.shortnews.com/start.cfm?id=66641








