sorry, here's an example

http://memorabilia.hardrock.com/

needs silverlight 3 installed, though

lol Silverlight

here for Linux

http://www.youtube.com/watch?v=_T5mP7O76cc

http://eaglemode.sourceforge.net/

I like the Idea

http://team.silverlight.net/announcements/silverlight-ads-on-xbox-live-announced-at-cannes/

this link states that there are silverlight adds coming to xbox, so some sort of silverlight must be running on xbox.

Actualy its not rly enlargement. It's very tricky technology which links many different scaled footages to form a landscape file.  Every single file is linked to the zoom and will zoom apropriately to the level needed. It's kind of the same tec you use when you want to create a realy strong zoom, like an earth zoom in the post production. You link images to the lower layer and skale them down.

For example: You have an image of 200X200 Pixel. On this image you place an other image of 200x200Pixels, but scale it down to 1%. Then you link the scale of the two. Now if you zoom into the place the second image is, it will skale to it full size.

Rly old movie post production tecknique.

wow, that's unreal

think of the possibilities

Thats actually quite impressive, brazo Sony, keep dishing out them awesome FREE features

When the hell did this thread get back on topic... ARE YOU TRYIN TO STEALZ FROM KITTAHS?!

This Sony tech will not take off, fast forward to 2011 and Apple releases a new OS XI with this tech. They'll name it iZoom and they will be credited with inventing it.

wow

Maybe I'm overthinking this, but this isn't really some infinite zooming technology. It's merely a way for developers to transition to lots of data in a cool way. I mean it's not like you take a photo and can infinitely blow up the photo to see closer and closer or make it bigger and bigger, it just wouldn't work because a pixel is a finite object.

I'm not trying to dis the tech, I was just expecting something different from the thread title than a mere program for transitions between objects.