The console's flagship Microsoft at an incredible price

In Europe, Microsoft announced a reduction of 50 euro price of Xbox 360 Elite, now at 249.99 euros.

Xbox 360 With a choice of titles and content without regard at a great price, is the ideal time to buy an Xbox 360

August 27, 2009 - Xbox 360 now offers even more fun, more entertainment and more possibilities for connecting with friends and family at a price more affordable.  Since 28 August 2009 the price of the Xbox 360 Elite with 120GB hard drive will be reduced by 50 euros in Europe, rising to an estimated retail selling price of just 249.99 euros.

Xbox 360 offers gamers of all kinds of entertainment, allowing you to play games, watch movies, and by next autumn, keep in touch with your friends on Twitter and Facebook.1 Furthermore, as has been announced in recent months, the Xbox 360 will interact in the future with the new device codenamed "Project Christmas", ensuring a revolutionary gaming experience without the controller.

"With the holiday season arrives, it's time to start thinking about gifts that really like them all," said Chris Lewis, Vice President of Interactive Entertainment Business at Microsoft Europe.  "Our goal for the next 18 months is reinventing entertainment in people's homes and we want to be sure you have the right elements to help people make simple choices and informed on entertainment platforms.  We know that price is a decisive factor in buying decisions, but we are also aware that consumers across Europe want value, benefits and experience complete with entertainment. We have to meet all these requirements to continue to grow and maintain success in Europe. "

"With the Elite to 249.99 euros, we expect the Xbox 360 comes even more in Italian homes as the center of home entertainment for the whole family.  Hundreds of games, 20 million users on Xbox LIVE, streaming Flash movies, integration with major social networks, and soon the exclusive interaction with Project Natal, making Xbox 360 the only console to offer an experience of rich and full entertainment at the best price, "said Silvano Colombo, Country Manager of Microsoft E & D in Italy.  "Consumers have proven to appreciate the offer Xbox 360, so that in the first half of 2009, Xbox is the only console to grow year over year in Europe, an increase of 22% of sales in a market in the same period decreases by 19% "

Have an Xbox 360 in your living room, it means access to all forms of entertainment at all times.  All types of gamers, who likes to play alone for those who prefer to have fun with friends, have access to hundreds of titles in line with its own style.  Xbox LIVE permette di divertirsi con altri utenti di tutto il mondo. Not only that Xbox Live allows you to have fun with others from around the world.

• Fun for everyone. Amici e familiari possono riunirsi per rivivere l'indimenticabile musica dei Fab Four con “The Beatles: Rock Band”. Friends and family can come together to relive the unforgettable music of the Fab Four with "The Beatles: Rock Band. Anyone who loves action can embark on tours of "Forza Motorsport 3", dip again in the Halo universe with "Halo 3: ODST" or take part in breathtaking fights with the highly anticipated new title, Infinity Ward, "Modern Warfare ® 2 ", the sequel to the first-person action game's best-selling history," Call of Duty ® 4: Modern Warfare ".
• Xbox LIVE, the largest network of console gaming and online entertainment industry, will soon be available to its 20 million users still content and functionality, creating a new era of social entertainment. From this autumn, you can interact with their friends on Facebook and share photos and updates in real time directly from your TV or connect to Twitter to read, post and reply to message
• High-definition movies. From this autumn, the Zune HD video on Xbox LIVE will join the freedom to choose a megastore format video 1080p at all the convenience of an on demand.3
• Complete customization.  In the meantime you can visit the Xbox LIVE Marketplace Avatar to find the latest content or download full games for the Xbox 360 hard drive with the new service "Xbox 360 and Xbox games."

With all these changes coming for the Christmas period and the future availability of "Project Christmas", which will be used with any Xbox 360 already on sale today, Xbox 360 provides even more fun at a price that is unparalleled.

As the price of Xbox 360 Elite coincides with a realignment of the strategy for the Xbox in Europe in order to ensure that for all price ranges Xbox 360 represents the best option in each market.  With Xbox 360 Elite available for 249.99 euros, compared with EUR 199.99 Xbox 360 Arcade, the estimated retail price structure ensures freedom of choice, differentiation and value from the basic level to the more advanced.  Xbox 360 Pro with 60 GB hard drive will be phased out from markets across Europe.

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my god the things that MS needs to do to outsell the ps3 in europe

@RolStoppable

because the xbox 360 is un-doomed!

They probably raised the prices in whole Europe... at least in Germany and UK :D

just to show that it is still not as fair as it could be. 250€ = 358 USD. So Xbox360 customers do pay more money than their American friends.

PS3 slim = 300€ = $429 in Europe...
PS3 before pricecut = 400€ = $573
PS3 launch-price = 600€ = $860

I don't understand why MS / Sony / Nintendo are not heavily focussed on the European market. They do earn much more money on every console / game in Europe than anywhere else. But the way the big 3 treat European gamers is far from that.

Some examples:

• PS3 Release was 5 months later than the release in Japan / NA.
• Super Smash Brothers for Wii --> 5 months later
• Xbox Live / PSN for Europe is inferior to the American versions.

So I demand very good deals for Europe.