I caught "Mad World" on satellite radio today and it reminded me of this commercial (anyone smarter than me that can embed?); I think this is probably the best videogame commercial, at least of recent memory.  Disagree? Show me what you think beats it!

Yeah and look of the massive success because of such great advertising.

Microsoft's advertising team has been on the ball this gen; this game had it all though - great advertising and the game to back it up with.

that commercial is brilliant and SIMPLE not "it does this and that" and then spoils the whole game by showing important bits.
also i like the original song by Tears for Fears better than Gary Jules cause well its the original and TFF is amazing.

I agree with you that the original is the better rendition of this song, but the version on the commercial, is perfect for it (IMO).

Not really recent but this is my favorite video game commercial ever.

NOTHING beats Japanese commercials in humor NOTHING

^ Yeah, that's pretty funny. That's the first time I'd seen that one!

I was trying to think of others that I would remember, as long as I have the Gears one, but had trouble coming up with anything as memorable.

That was a memorable commercial in my opinion. It was better than the announcement of Halo 3 commercial where they show Masterchiefs helmet on the ground and the kids talking.

The best part about that Halo commercial is the end, when Master Chief jumps down into the fray; but I agree, in totality, the Gears one is much better.