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Forums - Gaming - Sony lose 100 dollars ever PS3 slim, when will they learn?

toastboy44562 on 24 August 2009

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"The newly announced slimline PS3 offers a new form factor, a higher capacity hard drive, reduced noise output and a lower price point compared to the current system. There has to be a catch, right? For Sony, there might be."

"Today's episode of a general interest TV Tokyo news program called Pipitto! Keizai Koukishin covered Sony's Gamescom announcement of the new PS3 system. To help understand Sony's pricing strategy, the program turned to an analyst at Daiwa Institute of Research."

"The slide lists the material cost for the PS3 as ¥40,000. The announcer explains that a price drop to ¥29,800 means that Sony's losses will increase with each system they sell. However, if they increase their sales, the material cost will gradually go down, and so too will the losses."



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hatmoza on 24 August 2009

What's up with the drunken analysts lately? :P



I am the black sheep     "of course I'm crazy, but that doesn't mean I'm wrong."-Robert Anton Wilson

mike_intellivision on 24 August 2009

They would have to get a lot of sales to make up for 10k yen (approximately US$100) of differences based upon reductions for large orders.

Mike from Morgantown



      


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JEDE3 on 24 August 2009

misleading title. Makes it seem like this person actually knows what they are talking about.



NiKKoM on 24 August 2009

Ah.. the video explains all.. http://www.tv-tokyo.co.jp/newsfine/pipito/post_46.html



 

Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!) 

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Naum on 24 August 2009

So how many million PS3's need they sell to finally earn money?



If it isn't turnbased it isn't worth playing   (mostly)

And shepherds we shall be,

For Thee, my Lord, for Thee. Power hath descended forth from Thy hand, That our feet may swiftly carry out Thy command. So we shall flow a river forth to Thee And teeming with souls shall it ever be. In Nomine Patris, et Filii, et Spiritūs Sancti. -----The Boondock Saints

pterodactyl on 24 August 2009
JEDE3 said:
misleading title. Makes it seem like this person actually knows what they are talking about.

Why would she not?



JEDE3 on 24 August 2009
pterodactyl said:
JEDE3 said:
misleading title. Makes it seem like this person actually knows what they are talking about.

Why would she not?


Have you ever heard of Pachter?

johnsobas on 24 August 2009
JEDE3 said:
misleading title. Makes it seem like this person actually knows what they are talking about.

It's a big news channel/site in Japan, TV Tokyo.  You can't say they don't know what they're talking about, they know a hell of a lot more than you do.  I watched the video i can't say it's accurate for sure because I don't know what the claimed source is but they can't just post bullshit all the time and get away with it either.  I wouldn't be so quick to call TV Tokyo bullshit. 



currently playing: Skyward Sword, Mario Sunshine, Xenoblade Chronicles X

The Truth on 24 August 2009

Option A: Keep the price $399, let the PS3 sink, get no real boost before Natal, software sales plummit, publishers get pissed off along with retailers, Sony earns a little on hardware, not alot on software.

Option B: Cut price to $299, give the console a big boost before Natal and for the festive period, get more consumers = a ton more games and peripherals sold in the future, meaning publishers, retailers and to some extent Sony are happy.

Think long term, outside the box.