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Forums - Sales - I don't see the price cut being enough for Sony

if people's hearts are set on owning a ps3, any price cut would be nice, they're not gonna get a wii or 360 cuz they'r cheaper. yeah its the most expensive but its also the best quality console and also with blu-ray



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Dazzle said:
if people's hearts are set on owning a ps3, any price cut would be nice, they're not gonna get a wii or 360 cuz they'r cheaper. yeah its the most expensive but its also the best quality console and also with blu-ray

This is exactly what I was getting at in my previous post.

Whenever people talk about PS3, they talk about blu ray or it's hardware, not it's software, which is something Sony needs to fix.



interested thing:

Slim is down from 1st spot on european amazon stores (uk and de) but still on top at amazon.com.
I thought europe is Sony land? Maybe americans are more frontloaded/impulsive buyers?



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sirvice said:

interested thing:

Slim is down from 1st spot on european amazon stores (uk and de) but still on top at amazon.com.
I thought europe is Sony land? Maybe americans are more frontloaded/impulsive buyers?

Amazon is a terrible indicator of success.

 

Just curious, what the heck would be number 1?



Wii?
@Advent, you misread what I said, sure $300 is a great price for the PS3. but that is the price they should have started out with. If they had not been so caught up in the Blu-ray race, they may have had the good sense not to include a Blu-ray drive since this is not a huge deal for the average consumer. The PS3 could have been cheaper, and would have sold more. With more consoles out, it would have gained more exclusives and more dev support. With more exclusives and dev support, there would have been more people willing to buy a PS3 not only because it was priced to compete with the other systems, but also because it would have a lot more decent games that the other two consoles did not have. Now, had they done that, do you honestly think that the 360 would be ahead right now? I don't.



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ph4nt said:
The price cut and slim won't save the PS3, it's far too late into the generation to do that now.

What it will do is heal the gaping wound and keep it competitive with the xbox 360 for the remainder of the generation, maybe allow Sony to start recouping some of the losses. I don't think it will ever close the gap unless it continues to sell long after the next generation starts, it's too large.


What's wrong with you people? The gap is only insurmountable while both systems are selling, if PS3 continues to sell after the 360 finishes (and there is no PS4 on the market) then the gap will disappear pretty quickly. The gap as of today is a squeak over 8 million, and this is likely to be as big as it gets. That's only 1 year of reasonably average sales. What does that mean? PS3 wil most likely only need a lifespan equal to the 360 to sell the same number of consoles. i.e. this generation is looking to be a tie for 2nd place.

7th generation consoles have only converted about 50% of the 6th gen market (if that). The battle for the remaining 50% is only just beginning. There is every reason to believe that the vast majority of the 50% that are yet to move to the new generation of consoles have an inherent preference for PS3. Why? because the only 6th gen console they own is a PS2. Sony has given up a lot of the early adopters to Wii and 360, but the mid- and late-cycle adopters are a totally different demographic. You can't easily make predictions about their buying decisions based on the buying decisions of the early adopters; especially now that price differentials are significantly less than they were in the past.

There's one thing I am certain of: PS3 sales will be significantly higher on an ongoing basis than they have ever been. There is simply no way sales levels will settle back to pre-slim/pre-price cut numbers.

I am also pretty confident that PS3 will outsell 360 world wide more weeks than 360 will outsell PS3 worldwide. I'm also pretty confident that we have seen the maximum PS3/360 gap. An Arcade pricecut will do almost nothing, unless it goes to <$100. Placing the Elite at $50 below the PS3 might make the closing of the gap slow to a trickle, but it won't reverse it back to a widening of the gap.

I think that possibly for the first time ever(?) PS3 weekly worldwide sales will regularly be higher than Wii weekly sales, but mostly when there are significant software releases for PS3 with nothing significant happening for the Wii (a bit like Japan was for early 2009). I think the PS3/Wii gap will continue to widen, but very slowly. Unless Wii goes down by $100 I don't see the PS3/Wii differential being affected any changes to Wii.

PS3 Slim won't see any further price cut for at least 2 years. Then it'll go to $199.

PS4 launches in 2013 at $349.

Finally there is a non-zero chance that everything I've written in this post will turn out to be wrong; which is actually a paradox now that I've written this sentence. Though I'm sure Teh C3ll can even handle this paradox.



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binary solo said:
ph4nt said:
The price cut and slim won't save the PS3, it's far too late into the generation to do that now.

What it will do is heal the gaping wound and keep it competitive with the xbox 360 for the remainder of the generation, maybe allow Sony to start recouping some of the losses. I don't think it will ever close the gap unless it continues to sell long after the next generation starts, it's too large.


What's wrong with you people? The gap is only insurmountable while both systems are selling, if PS3 continues to sell after the 360 finishes (and there is no PS4 on the market) then the gap will disappear pretty quickly. The gap as of today is a squeak over 8 million, and this is likely to be as big as it gets. That's only 1 year of reasonably average sales. What does that mean? PS3 wil most likely only need a lifespan equal to the 360 to sell the same number of consoles. i.e. this generation is looking to be a tie for 2nd place.

7th generation consoles have only converted about 50% of the 6th gen market (if that). The battle for the remaining 50% is only just beginning. There is every reason to believe that the vast majority of the 50% that are yet to move to the new generation of consoles have an inherent preference for PS3. Why? because the only 6th gen console they own is a PS2. Sony has given up a lot of the early adopters to Wii and 360, but the mid- and late-cycle adopters are a totally different demographic. You can't easily make predictions about their buying decisions based on the buying decisions of the early adopters; especially now that price differentials are significantly less than they were in the past.

There's one thing I am certain of: PS3 sales will be significantly higher on an ongoing basis than they have ever been. There is simply no way sales levels will settle back to pre-slim/pre-price cut numbers.

I am also pretty confident that PS3 will outsell 360 world wide more weeks than 360 will outsell PS3 worldwide. I'm also pretty confident that we have seen the maximum PS3/360 gap. An Arcade pricecut will do almost nothing, unless it goes to <$100. Placing the Elite at $50 below the PS3 might make the closing of the gap slow to a trickle, but it won't reverse it back to a widening of the gap.

I think that possibly for the first time ever(?) PS3 weekly worldwide sales will regularly be higher than Wii weekly sales, but mostly when there are significant software releases for PS3 with nothing significant happening for the Wii (a bit like Japan was for early 2009). I think the PS3/Wii gap will continue to widen, but very slowly. Unless Wii goes down by $100 I don't see the PS3/Wii differential being affected any changes to Wii.

PS3 Slim won't see any further price cut for at least 2 years. Then it'll go to $199.

PS4 launches in 2013 at $349.

Finally there is a non-zero chance that everything I've written in this post will turn out to be wrong; which is actually a paradox now that I've written this sentence. Though I'm sure Teh C3ll can even handle this paradox.

I must say, you almost got me with this post, I was convinced until the last paragraph.



@ pha4t -
For the longest I have heard that people want a $300 price point, sure things change but still it is much more affordable. Why must people always make up a fault with something?

Who cares about the people that don't want a PS3, I am talking about the consumer that loves the PS3/price.

 

Edit: Ironman I agree man, I totally agree. But it's just not possible. $250 is not possible, $300 is a great releastic price.



AdventWolf said:

@ pha4t -
For the longest I have heard that people want a $300 price point, sure things change but still it is much more affordable. Why must people always make up a fault with something?

Who cares about the people that don't want a PS3, I am talking about the consumer that loves the PS3/price.

 

Edit: Ironman I agree man, I totally agree. But it's just not possible. $250 is not possible, $300 is a great releastic price.

I was just elaborating the PS3's situation, Sony doesn't need to worry about the people who love the PS3, they most likely already have one, people who love the PS3 yet don't have one are probably few and far between. They need to worry about the people who don't care about the PS3 as of right now.

The fault isn't being made up, it's been there.



ph4nt said:
AdventWolf said:

@ pha4t -
For the longest I have heard that people want a $300 price point, sure things change but still it is much more affordable. Why must people always make up a fault with something?

Who cares about the people that don't want a PS3, I am talking about the consumer that loves the PS3/price.

 

Edit: Ironman I agree man, I totally agree. But it's just not possible. $250 is not possible, $300 is a great releastic price.

I was just elaborating the PS3's situation, Sony doesn't need to worry about the people who love the PS3, they most likely already have one, people who love the PS3 yet don't have one are probably few and far between. They need to worry about the people who don't care about the PS3 as of right now.

The fault isn't being made up, it's been there.


I think that a lot of people are going to care about the PS3 after this price drop.  The ones who said it was too expensive are now going to buy it.  Well, minus the 360 fanboys who were just using it as an argument.  Which is kinda funny cause now fanboys are scared.  And they just keep coming up with new things to argue about that they didn't care about before, or they try and find new angles to argue the same thing.  I'm sorry, but with this new price cut, your systems aren't seeming like the great bargain they were before.  Which is evident in the PS3 moving its way up to the top spots of preordered consoles.  But what people are forgetting about...

The power of Blu-ray.  Blu-ray is catching on quicker than DVD did, regardless of fanboys who don't want to except it.  Blu-ray is the next step in media storage, especially movies.  And people want it.  To those who think it's not the future, or that it's not being accepted by the public, you're just letting your personal opinion cloud the truth.  Digital downloads are here and will stay here, but so will physical media.  Look at CD's.  They been around since the 80's, and are still selling well, even with things like itunes.  So that Blu-ray symbol on the box can only help it.

Also, plenty of people are talking about PS3's software.  Especially their exclusives.  Now either you haven't listened well, or again are letting your personal opinion cloud truth.  Sony has had an awesome line-up since 2008 and it just keeps getting better.