Several publishers released their financial reports for investors last week, following the ending of the first(or second) quarter of 2009. Sony was amongst these corporations, posting a $390 million net loss, the company's second consecutive quarterly loss. Specifically, Sony's game division saw a 40% loss in operating income, due to the slow down of game software and hardware - despite the PS2 selling better than the previous fiscal year.
However, if there is a silver lining to all of this, the PS3's attach rate is at an all time high. Sony announced the PS3 has sold 23.8 million hardware units and 189.7 million software units to date, meaning the console has a tie ratio of roughly 7.9 games per console, inching ever closer to the XBox 360, the current market leader. Compartively, the XBox 360's attach rate was last tracked at 8.1 games per consoles following the 2008 holiday season, according to Microsoft. Due to the accellerated growth of the XBox 360, and the stagnating sales of the PS3, it's possible the gap has been shortened even further.
Often, software developers take into account the tie ratio of a console before starting a new project, so having a high attach rate is important. Developers also take into account other factors, like total consoles sold.
Earlier this year, Sony put forth expectations that the PS3 would sell 13 million consoles over the 2009 fiscal year, despite being down thus far into the year.
http://www.ps3center.net//news/3473/ps3s-attach-rate-at-all-time-high-inches-closer-to-360s/
Very nice
